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1964–1977 1977–1985 1985–1988 1988–1999 1999–2013 2013–present
1964–1977 1977–1985 1985–1988 1988–1999 1999–2013 2013–present

Duracell is a brand name for alkaline batteries, specialty cells, rechargeables and smart power systems. The brand is manufactured by Duracell, Inc., an American company founded in 1916 as PR Mallory & Company by two scientists, Samuel Ruben and Philip Mallory. The Duracell brand was introduced in 1964. In 1978, PR Mallory & Company was renamed Duracell, Inc.

1964–1977

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1977–1985

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1985–1999

1985–1988

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1988–1999

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1999–present

1999–2013

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2013–present

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