Duracell is the American manufacturer of high performance alkaline batteries, specialty cells, rechargeables and smart power systems. It is a subsidiary of Berkshire Hathaway (under Warren Buffett) and the brand started in 1924 with the creation of PR Mallory & Company, founded by two scientists, Samuel Ruben and Philip Mallory.
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| 1964–1977 | 1977–1985 | 1985–1988 | 1988–1999 | 1999–2013 | 2013–present |
1924–1964
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1964–1977
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1977–1985
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1985–1999
1985–1988
1988–1999
1999–present
1999–2013
The Duracell Bunny mascot
2013–present
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