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| 1964–1977 | 1977–1985 | 1985–1988 | 1988–1999 | 1999–2013 | 2013–present |
Duracell is a brand name for alkaline batteries, specialty cells, rechargeables and smart power systems. The brand is manufactured by Duracell, Inc., an American company founded in 1916 as PR Mallory & Company by two scientists, Samuel Ruben and Philip Mallory. The Duracell brand was introduced in 1964. In 1978, PR Mallory & Company was renamed Duracell, Inc.
1964–1977
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BETTER LOGO NEEDED |
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SVG NEEDED |
1977–1985
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SVG NEEDED |
1985–1999
1985–1988
1988–1999
1999–present
1999–2013
The Duracell Bunny mascot
2013–present
