Duracell

1964–1977	1977–1985	1985–1988	1988–1999	1998–1999 (prototype)	1999–2013	2013–present

Duracell is a brand name for alkaline batteries, specialty cells, rechargeables and smart power systems. The brand is manufactured by Duracell, Inc., an American company founded in 1916 as PR Mallory & Company by two scientists, Samuel Ruben and Philip Mallory. The Duracell brand was introduced in 1964. In 1978, PR Mallory & Company was renamed Duracell, Inc.

1964–1977

SVG NEEDED

Duracell was named by the firm Lippincott & Margulies, but their logo was designed at Mallory.

1977–1985

SVG NEEDED

1985–1999

1985–1988

1988–1999

1998–present

1998–1999 (prototype)

Designer:  Ian Brignell for Sterling Brands

Typography:  Custom

Launched:  1998

1999–2013

Designer:  Ian Brignell for Sterling Brands

Typography:  Custom

Launched:  1999

The Duracell Bunny mascot

2013–present