This page only shows primary logo variants.
For other related logos and images, see:
1987–1990 1990–2012 2012–present
1987–1990 1990–2012 2012–present



Movietime (1987-1990)
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E! was originally launched on July 31, 1987 as Movietime, a cable channel that featured movie trailers, entertainment news, event and awards coverage, and interviews.




E! 1990

On June 1, 1990, Movie Time was relaunched as E!, and debuted its distinctive exclamation mark logo for the first time. Although this hasn't been the official logo since 2012, this logo is still in use for many of E!'s international networks.


E! (2012)

On July 9, 2012, the channel introduced a revised logo (the first change to its logo since its relaunch in 1990), removing the exclamation mark background behind the "E" but keeping the exclamation point underneath, along with the new slogan "Pop of Culture", which coincided with the launch of the new series Opening Act. The network also started the process of introducing scripted programming in addition to its existing reality and documentary series. The changes were announced during E!'s programming upfront presentation on April 30, 2012.

On December 31, 2022, E! ceased broadcasting in three countries - Austria, Germany and Switzerland[1]. However, E! was closed on December 31, 2023 in the United Kingdom and Ireland.[2][3]


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