Logopedia
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Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1987–1990 1990–2012 2012–present
1987–1990 1990–2012 2012–present

Movietime

1987–1990

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E! was originally launched on July 31, 1987 as Movietime, a cable channel that featured movie trailers, entertainment news, event and awards coverage, and interviews.

E!

1990–present

1990–2012

E! 1990.svg

On June 1, 1990, Movie Time was relaunched as E!, and debuted its distinctive exclamation mark logo for the first time. Although this is no longer the official logo from 2012, this logo is still in use for many of E!'s international networks.

2012–present

E! (2012).svg

On July 9, 2012, the channel introduced a revised logo (the first change to its logo since its relaunch in 1990), removing the exclamation mark background behind the "E" but keeping the exclamation point underneath, along with the new slogan "Pop of Culture", which coincided with the launch of the new series Opening Act. The network also started the process of introducing scripted programming in addition to its existing reality and documentary series. The changes were announced during E!'s programming upfront presentation on April 30, 2012.

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