This page only shows primary logo variants.
For other related logos and images, see E!/Other


Movie-time-73670557 E! 1990 E 2012
1987–1990 1990–2012 2012–present

Movie Time


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E! was originally launched on July 31, 1987 as Movie Time, a cable channel that featured movie trailers, entertainment news, event and awards coverage, and interviews.



E! 1990

On June 1, 1990, Movie Time was relaunched as E!, and debuted its now-iconic exclamation mark logo for the first time.


E 2012

On July 9, 2012, E! under went a major rebranding effort; it included the introduction of a revised logo (replacing the one that was used since 1990), removing the exclamation mark background (though retaining the lower square underneath the "E"), and a new slogan, "Pop of Culture".

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