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| 1995-2012 | 2012-2020 |
1995–2012[]
E! was a Singaporean version of the American TV channel E! which owned the American channel of the same name in Hollywood, Los Angeles as Singaporean 24-hour English entertainment pay television channel was officially full formal launched on 3 May 1995 as a 24-hour pay television channel. It is owned by NBCUniversal International Networks under Television Corporation of Singapore (TCS). This channel officially slogan, motto, jargon and tagline is Be Pop Cultured.
E! Entertainment Television was officially launched on 3 May 1995 as Singaporean 24-hour English pay television channel, owned by Television Corporation of Singapore (TCS) under license from Time Warner Communications. It was broadcast from Singapore, airing throughout Southeast Asia, including Malaysia and Singapore. E! Entertainment Television was officially launched at stroke of midnight Singapore Time with an opening ceremony by Tyra Banks being a simulcast from Hallmark Entertainment Network. E! Asia was also an Asian version of the American TV channel E! Entertainment which was owned by Television Corporation of Singapore (TCS) under license from Time Warner Communications. E!'s launch was celebrated on air from iconic locations; the Padang, Singapore and Changi Airport. E! Asia's production facilities were located in Singapore. Among the popular reality shows included Kim Kardashian, Khloé Kardashian and Kourtney Kardashian's Keeping Up with the Kardashians.
2012–2020[]
On July 9, 2012, the channel introduced a revised logo (the first change to its logo since its relaunch in 1990), removing the exclamation mark background behind the "E" but keeping the exclamation point underneath, along with the new slogan "Pop of Culture", which coincided with the launch of the new series Opening Act. The network also started the process of introducing scripted programming in addition to its existing reality and documentary series. The changes were announced during E!'s programming upfront presentation on April 30, 2012.
After very twenty-two last years of broadcasting, E! and Diva officially ceased broadcasting and ceased transmission late-night on very final and last day and night of 2010s and 2019 marked New Year's Eve and farewell from this decade and year at 11:59:59pm all local time zone across the continent.
