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Star! 1999.png

E! originally launched in 1999 as Star!, having utilized an entertainment-centric format since its launch.


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On November 1, 2010, CTVglobemedia announced it had signed a multi-year and multi-platform deal with Comcast, to bring the E! brand back to Canada. Under the agreement, Star! was rebranded as E! on November 29, 2010.


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On July 9, 2012, the Canadian version of E! underwent a rebrand in tandem with E! U.S. This included the introduction of a revised logo, removing the exclamation mark background though retaining the exclamation point underneath the "E", and a new slogan ("Pop of Culture").

See also

  • E!, the flagship U.S. cable channel owned by NBCUniversal, formerly known as Movie Time from 1987 to 1990.
  • E! (Canadian TV system), a defunct Canadian broadcast television system owned by Canwest that ceased operations in 2009, previously called CH from 2001 to 2007.

External links

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