e& is an Emirati multinational telecommunications company with a presence in 15 countries across the Middle East, Africa (especially through its part-subsidiary Maroc Telecom) and South Asia.
In its home country, the United Arab Emirates, e& had a monopoly in the telecommunications sector until Emirates Integrated Telecommunications Company (branded as du) was launched in 2006. Since then, e& and du have had a duopoly in the UAE.
Etisalat[]
1976–2000[]
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2000–2006[]
Etisalat introduced a new logo on 22 October 2000.
2006–2022[]
With the advent of du, Etisalat rebranded with a new logo and identity on 24 May 2006. It introduced a new slogan, Reach, which has since been retired.
2022-present[]
e&[]
2022–present[]
e&
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| Current mobile network operations: Middle East: Etisalat by e& (United Arab Emirates, Egypt, Afghanistan) | Mobily (Saudi Arabia) | ptcl1 (Pakistan) (Ufone) Former operations:
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