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In September 1997, TV1 got a new look designed by Lambie-Nairn (also designed the Canvas and Ketnet's logos). The new logo was a sun, "a universal symbol of warmth capable of a variety of entertaining executions".
On January 21, 2005, TV1 was rebranded and became "één". The new look was created by BBC Broadcast.
A new look was introduced on New Year's Day 2007. This look was developed in-house at VRT.
The logo was usually presented in circle pattern, such as the one above from 2005-2007.
A later example of the circle patterns from New Year's Day 2007.
The circles were abandoned on February 2, 2009, when a new logo and design was unveiled. The new look focuses on the logo, which is now a glowing white sphere. The French bureau Gédéon is behind the new design.