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In September 1997, TV1 got a new look designed by Lambie-Nairn (also designed the Canvas and Ketnet's logos). The new logo was a sun, "a universal symbol of warmth capable of a variety of entertaining executions".
On January 21, 2005, TV1 was rebranded and became "één". The new look was created by BBC Broadcast. A new look was introduced on New Year's Day 2007. This look was developed in-house at VRT.
The circles were abandoned on February 2, 2009, when a new logo and design was unveiled. The new-look focuses on the logo, which is now a glowing white sphere. The French bureau Gédéon is behind the new design. 
A new logo is to be used from September 2nd, 2019.
| Predecessors: Belgisch Nationaal Instituut voor de Radio-omroep