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1953–1960 1960–1977 1977–1982 1982–1988 1988–1990 1990–1995
1995–1997 1997–2005 2005–2009 2009–2015 2015–present 2019 (tentative)
1995–1997 1997–2005 2005–2009 2009–2015 2015–present 2019 (tentative)

Eén[1] (Dutch for one) is the flagship TV channel of VRT, the Dutch-language public broadcaster of Belgium. It was known as TV1 until 2005, when it adopted its current name (from 2005 to 2019 it was stylised in lowercase as één).

Unlike most other European public broadcasters, VRT does not have a uniform logo scheme or identity for its TV channels.




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BRT TV1 1978.svg


BRT TV1 old logo remake (definitive).png


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TV1 Belgium.svg

In September 1997, TV1 got a new look designed by Lambie-Nairn (also designed the Canvas and Ketnet's logos). The new logo was a sun, "a universal symbol of warmth capable of a variety of entertaining executions".



Één logo.svg

On 21 January 2005, TV1 was rebranded and became "één"[1]. The new look was created by BBC Broadcast[2].

A new look was introduced on New Year's Day 2007. This look was developed in-house at VRT[3][4].

In the spring of 2009, Eén HD was launched. It made test transmissions one year earlier with the Tour de France and 2008 Olympic Games.


Één logo 2009.png

The circles were abandoned on 2 February 2009, when a new logo and design was unveiled. The new-look focuses on the logo, which is now a glowing white sphere. The French bureau Gédéon was behind the new design[5][6][7].


Één logo 2015.svg

VRT rebranded its three TV channels—Eén, Canvas and Ketnet—on 31 August 2015 with different looks for each. Eén got a new logo, graphics package and slogan (Bij Eén zit je goed; This One’s so good). The Bariol font is used in on-screen typography[8][9].


Eén 2019.svg

A new logo and graphics package will be introduced on 2 September 2019, almost exactly four years after the previous rebrand. For the first time since 2005, the numeral 1 is used in the logo instead of an één wordmark[10].

Notes and references

  1. 1.0 1.1 The lowercase word één contains two acute accents, but Eén, with E in uppercase, has only one.
  2. [1]
  3. TVvisie - Opgefriste netstyling voor Eén
  4. [2][3]
  5. TVvisie - Eén neemt afscheid van de cirkels
  6. [4]
  7. Gédéon - Eén
  8. The Branding Source - Independent rebrands for Flemish TV channels
  9. VRT - Najaar 2015: bij Eén zit je goed
  10. Eén - Vanaf 2 september ziet Eén er anders uit

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