|
|
|
|
|
|
| 1998 (bid logo) | 1998–2001 | 2001–2005 | 2005–2008 | 2008–2012 | 2013–present |
e.tv is a free-to-air television channel in South Africa, and the first and only privately-owned free-to-air channel in the country. It is the flagship property of eMedia Holdings, a South African mass media company. A sister channel, eNews Channel, was launched in 2008 and renamed to eNCA in 2012.
e.tv competes mainly with SABC, the state-owned public broadcaster, and MultiChoice, a private company that runs the M-Net network of pay-TV channels and the DStv satellite platform.
1998 (bid logo)[]
Logo used during the bidding process. The channel was known as Midi/E Television.
1998–2008[]
1998–2001[]
2001–2005[]
2005–2008[]
2008–present[]
2008–2012[]
|
|
|
2013–present[]
|
|
|
e.tv launched a new graphics package and corporate identity on 1 January 2013 and rounded the corners of the square in its logo.
2013–2019[]
With the 2013 rebrand, a new slogan was introduced: Free your imagination. The FS Albert font was introduced as the on-screen typeface, and remained in use for the logos of many channels and properties of eMedia Holdings until 2019, when it was replaced by Montserrat.
2019–present[]
|
|
|
Another on-air graphics refresh was introduced on 1 April 2019. The popular Montserrat font was introduced as the on-screen typeface, and also replaced FS Albert in the logos of other channels of eMedia Holdings, such as eExtra and eMovies.
| Part of Sabido Investments
Television broadcast business in South Africa: Flagship TV channels: Main channel: e.tv | DStv news channel: eNCA Free-to-air TV channels on OpenView in South Africa: Variety channels: eExtra | eMovies | eMovies Extra | eReality | eRewind | eToonz Other African TV channels: Radio station: YFM Video-on-demand service: eVOD Properties and facilities: Defunct TV channels: Beatlab | eKasi+ | eBella | eAfrica+ | eNolly+ | True African
Notes:  |