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When eBay was launched, it was known as AuctionWeb and had a basic black and white logo with two rectangles of the opposite color, each housing one-half of the name "AuctionWeb".
In 1997, AuctionWeb was rebranded as eBay. black text.
In January 1999, eBay changed its logo to a new font, with transparent letters in the air overlapping.
On October 10, 2012, eBay updated its logo for the first time in 13 years. The letters were changed to meet their own fixed widths and heights and are not overlapping, and were lined up. The letter e became darker, the indigo letter b is now blue, the letter A remains yellow, and the bright green Y has been changed from uppercase to lowercase. The font in this logo is Univers Extended.