When eBay was launched, it was known as AuctionWeb and had a basic black and white logo with two rectangles of opposite color, each housing one-half of the name "AuctionWeb".
In 1995, eBay changed its name and logo. It had a new font, with transparent letters in the air overlapping.
In October 2012, eBay updated its logo for the first time in 17 years since its first launch in late 1995. The letters were changed to meet their own fixed widths and heights and are not overlapping, and were lined up. The letter e became darker, the indigo letter b is now blue, the letter A remains yellow, and the bright green Y has been changed from uppercase to lowercase. The font in This logo is Univers.