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EE, known from 2010 to 2012 as Everything Everywhere, is the largest mobile network operator in the United Kingdom and the largest European operator of 4G services. It was formed when T-Mobile UK and Orange (UK) merged in 2010. The EE brand, created by Wolff Olins, was launched in 2012; the T-Mobile and Orange brands continued alongside the EE brand for some time before being phased out in 2015.

Everything Everywhere


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British telecom company BT acquired EE in 2016. EE’s original parent companies, Deutsche Telekom and Orange S.A., continue to hold stakes in BT. The acquisition marked BT’s re-entry into the mobile network operator market after it spun off O2 in 2001.

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