Logopedia
Register
Advertisement
2010 (unused) 2010–2012 2012–2023 2022–present
2010 (unused) 2010–2012 2012–2023 2022–present

EE, known from 2010 to 2012 as Everything Everywhere, is the largest mobile network operator in the United Kingdom and the largest European operator of 4G services. It was formed when T-Mobile UK and Orange (UK) merged in 2010. The EE brand, created by Wolff Olins, was launched in 2012; the T-Mobile and Orange brands continued alongside the EE brand for some time before being phased out in 2015.

Everything Everywhere

2010 (unused)

Everything Everywhere 2010

Early version of the 2010–2012 logo featuring an 'ee' icon.[1]

2010–2012

Everything Everywhere

EE

2012–2023

EE

British telecom company BT acquired EE in 2016. EE’s original parent companies, Deutsche Telekom and Orange S.A., continue to hold stakes in BT. The acquisition marked BT’s re-entry into the mobile network operator market after it spun off O2 in 2001.

2022–present

EE new

First used in 2022 by BT Sport, a modified EE logo began rolling out with the "New EE" campaign in 2023. One notable change is that the point where the two circles meet is no longer rounded.

Advertisement