EE | Logopedia



2010 (prototype)	2010–2012	2012–2023	2022–present

EE, known from 2010 to 2012 as Everything Everywhere, is the largest mobile network operator in the United Kingdom and the largest European operator of 4G services. It was formed when T-Mobile UK and Orange (UK) merged in 2010. The EE brand, created by Wolff Olins, was launched in 2012; the T-Mobile and Orange brands continued alongside the EE brand for some time before being phased out in 2015.

Everything Everywhere[]

2010 (prototype)[]

Early version of the 2010–2012 logo featuring an 'ee' icon.[1]

2010–2012[]

EE[]

2012–2023[]

Designer:

Miles Newlyn

Typography:

EE Nobblee (custom-designed)

Launched:

October 30, 2012

British telecom company BT acquired EE in 2016. EE’s original parent companies, Deutsche Telekom and Orange S.A., continue to hold stakes in BT. The acquisition marked BT’s re-entry into the mobile network operator market after it spun off O₂ in 2001.

2022–present[]

Designer:

Miles Newlyn (logo)
ZAG (identity)
Colophon Foundry (typeface)

Typography:

Dottee (custom-designed)
Non-Dottee (custom-designed, corporate)

Launched:

2022

First used in 2022 by BT Sport, a modified EE logo began rolling out with the "New EE" campaign in 2023. One notable change is that the point where the two circles meet is no longer rounded.

V • T • E

BT Group

Divisions

Services
Broadband | Infinity | Mobile | Wi-fi | Yahoo! Mail

TNT Sports¹
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Ultimate | Box Office | Box Office 2 | Films

Other
Young Scientist and Technology Exhibition

Former
Hibu | Manx Telecom | O₂ (Ireland | Germany) | Telfort

¹Joint venture with Warner Bros. Discovery.

V • T • E

Deutsche Telekom

Main companies

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OTE

Main companies

BOX | Cosmote (TV) | Frog Mobile | Germanos | What's Up

Television channels
Cosmote Cinema (1 | 2 | 3 | Christmas | Oscars) | Cosmote History | Cosmote Series (Marathon) | Cosmote Sport (1 | 2 | 3 | 4 | 4K | 5 | 6 | 7 | 8 | 9 | Highlights | Start | Super League Pass)

Notes:
¹Sold to Telekom Slovenije.
²Sold to Orange S.A..
³Sold to Vodafone and Digi.
⁴Sold to Telenor.

Television channels (via OTE)
Cosmote Cinema | Cosmote Sport

Other brands
Austria: Magenta
Greece (via OTE): Cosmote (TV) | Frog Mobile
Romania: Combridge
United Kingdom: EE (via BT Group)²
United States: Mint Mobile | Ultra Mobile

Notes

¹	Co-owned with Tele2.
²	Deutsche Telekom holds a 12% stake in BT Group, the present owner of EE. EE was formed by the merger of T-Mobile UK and Orange (UK).
³	Acquired by Telenor. Now part of PPF Group.
⁴	Acquired by Telekom Slovenije. Now part of A1 Telekom Austria Group.
⁵	Acquired by Vivacom (which was acquired by United Group).
⁶	Former joint venture with Ayala Corporation. Sold to Globe Telecom in 2001.
⁷	Sold to Orange S.A..
⁸	Sold to Vodafone.
⁹	Acquired from KPN, but under license from VIMN.
¹⁰	Under license from VIMN.

V • T • E

Orange S.A.

Current telecommunications operations

V • T • E MásOrange
Orange Orange \| Jazztel Yoigo Yoigo \| MÁSMÓVIL \| Lycamobile \| Lebara \| Llamaya Euskaltel Euskaltel \| Virgin telco Others Pepephone \| Simyo \| R \| Telecable \| Guuk \| Embou \| Populoos

Financial services: Orange Money
IT and data services: Orange Business
Cybersecurity: Orange Cyberdefense
Research and development: Orange Labs
Television channels (Romania): Orange Info

Former subsidiaries and brand licensees
Armenia | Austria² | Belgium (KPN Orange)³ | Dominican Republic⁴ | Electron M Bit (Romania) (TV Bit Iași | TV Bit Pașcani | M Bit Tulcea) | Equatorial Guinea | India^{5, 6} | Israel⁵ | Kenya | Tempo (Moldova) | Mauritius | Netherlands⁷ | Niger | Switzerland (Liechtenstein) | Thailand⁸ | United Kingdom^{5, 9} | Telekom Info (TV channel, Romania)¹⁰ | MaLigne TV | France Télécom | Alo | Dialog | Fonomat (Dasimpex | Plus GSM) | Say | Orange Studio¹¹ | OCS¹¹ | Orange Bank¹² | Orange Romania Communications¹⁰ (Orange Sport (1 | 2 | 3 | 4)) | TP Invest | TP Internet | Wirtualna Polska

V • T • E

OCS

Television channels

Streaming services
OCS

V • T • E

Orange Romania Communications

Television

Orange Sport¹: Orange Sport 1 | Orange Sport 2 | Orange Sport 3 | Orange Sport 4

V • T • E

Orange Sport

Television channels

Orange Sport 1 | Orange Sport 2 | Orange Sport 3 | Orange Sport 4

Defunct
Dolce Sport HD | Telekom Sport 5 | Telekom Sport 6

Orange Sport (brand)

V • T • E

Boom Extrasatelit

Television

Radio
Boom FM

Notes
¹Sold to Orange Romania in 2021.
²Planned to be a future channel, but eventually went cancelled.
³Sold to Deutsche Telekom.

Notes
¹Acquired from Bharti Airtel.
²Acquired by Hutchison Drei Austria and replaced by the Three brand.
³Joint venture with KPN. Sold to KPN after France Télécom acquired Mobistar.
⁴Acquired by Altice after merging with Tricom.
⁵Orange UK was originally owned by Hutchison Whampoa. The Orange brand was licensed in Israel and India by Hutchison Whampoa Limited.
⁶Acquired from Hutchison Whampoa by Vodafone. Now part of Vodafone Idea Limited.
⁷Merged with T-Mobile (Netherlands).
⁸Acquired by the Charoen Pokphand Group (True Corporation).
⁹Merged with T-Mobile UK to create EE. Orange S.A. and Deutsche Telekom hold stakes in BT, the current parent company of EE.
¹⁰Acquired from Deutsche Telekom.
¹¹Acquired by Canal+ Group.
¹²Acquired by BNP Paribas.