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eMachines (originally stylized as emachines) was an American low-cost personal computer manufacturer created by Lap Shun Hui, launched in September 1998, originally as a joint venture between South Korea-based PC and peripheral make TriGem and South Korean monitor maker Korea Data Systems (KDS). Gateway bought eMachines in early 2004, due to struggling sales at the time,[1] and was in turn, later bought by Acer in late 2007.[2] As of the January 2013 CES, Acer has deactivated the eMachines brand after nearly 15 years, alongside Gateway and Packard Bell.

1998–2013[]

1998–2002[]

EMachines (1998) with a Green Circle
Designer:  Unknown
Typography:  Custom ("e")
Officina Sans Bold ("machines")
Launched:  September 1998

Despite the logo's alteration in mid-2001, this was still used alongside the next one as it was still used on new products of the time until 2002, when eMachines debuted a new, metallic design on its offerings.

2001–2013[]

EMachines (1998)
Designer:  Unknown
Typography:  Custom ("e")
Officina Sans Bold ("machines")
Launched:  Mid-2001

In mid-2001, the eMachines logo was slightly updated by having the dot on the "i" changed to blue from green, matching the rest of the "machines" portion of the logo, accompanied by a new tagline, "eMachines is for everyone", highlighting itself more as low-cost.

References[]

  1. Marshall, Carolyn (31 January 2004). Gateway Makes Deal To Acquire EMachines. The New York Times. Retrieved on February 9, 2022.
  2. Dignan, Larry (27 August 2007). Multiple milestones as Acer buys Gateway. ZDNet. Retrieved on February 9, 2022.


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