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ESPN2 logo 1999.svg

ESPN 2 officially launched in 1993. Its original aim was to be a more informal and youth-oriented channel than parent network ESPN, featuring a heavier emphasis on programming that would appeal to the demographic like the Winter X Games. The youthful image was also reflected in its overall presentation, which featured a graffiti-themed logo and on-air graphics.



In the late 1990s, ESPN 2 began to phase out its youth-oriented format, and transitioned to becoming a secondary outlet for ESPN's mainstream sports programming; telecasts began to adopt a more conventional style, and the "graffiti 2" logo was dropped in 2001 in favor of a variation of the standard ESPN logo.

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