ETV Abhiruchi is a food and cookery channel, named after Abhiruchi, a long-running cookery show on ETV.
Launched on 14 November 2015.
| Current channels (all Telugu): Generalist: ETV HD | Comedy: ETV Plus HD | Culinary: ETV Abhiruchi HD | Lifestyle: ETV Life HD | Movies: ETV Cinema HD | News: ETV Andhra Pradesh and ETV Telangana
Upcoming channels: ETV Bal Bharat HD | ETV Bal Bharat English | ETV Bal Bharat Gujarati | ETV Bal Bharat Hindi | ETV Bal Bharat Marathi | ETV Bal Bharat Punjabi | ETV Bala Bharat Kannada | ETV Bala Bharat Malayalam | ETV Bala Bharat Tamil | ETV Bala Bharat Telugu | ETV Balya Bharat Assamese | ETV Balya Bharat Bangla | ETV Balya Bharat Odia
News: ETV News Haryana/Himachal Pradesh (Hindi), Kannada, Bangla, Odia and Gujarati