ETV Cinema is a Telugu movie channel with emphasis on older movies (released in the 1990s or before), with some new releases. Competitors Gemini Movies, Star Maa Movies and Zee Cinemalu show generally the latest Telugu movies.
2015–present
Launched on 14 November 2015 along with ETV Abhiruchi, Life and Plus.
Newspaper advertisement about the launch of ETV Abhiruchi, Cinema, Life and Plus on 14 November 2015.
HD: 2018–present
ETV Abhiruchi, Cinema, Life and Plus launched their HD versions on 27 December 2018.
| Current channels:
Telugu-language channels: Generalist: ETV HD | Comedy: ETV Plus HD | Movies: ETV Cinema HD | Culinary: ETV Abhiruchi | Lifestyle: ETV Life | News: ETV Andhra Pradesh and ETV Telangana Children’s channels: ETV Bal Bharat HD (English | Hindi | Punjabi | Gujarati | Marathi | Assamese | Bangla | Odia | Tamil | Telugu | Kannada | Malayalam) Online portals: Video-on-demand app: ETV Win | News portal: ETV Bharat Defunct channels: ETV Life HD | ETV Abhiruchi HD Divested channels: (sold to Reliance Industries Limited) Generalist (all Colors-branded): ETV Kannada | ETV Marathi | ETV Bangla | ETV Odia | ETV Gujarati News: ETV News Haryana/Himachal Pradesh (Hindi), Kannada, Bangla, Odia and Gujarati Other regional-language News18 channels which were not part of ETV: News18 Assam/Northeast, Tamil Nadu, Kerala and Lokmat (Marathi) 
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