ETV Cinema is a Telugu movie channel with emphasis on older movies (released in the 1990s or before), with some new releases. Competitors Gemini Movies, Star Maa Movies and Zee Cinemalu show generally the latest Telugu movies.
Launched on 14 November 2015 along with ETV Abhiruchi, Life and Plus.
Telugu-language television channels
| General entertainment channels:
| Current channels (all Telugu): Generalist: ETV HD | Comedy: ETV Plus HD | Movies: ETV Cinema HD | Culinary: ETV Abhiruchi HD | Lifestyle: ETV Life HD | News: ETV Andhra Pradesh and ETV Telangana
Upcoming channels: ETV Bal Bharat HD | ETV Bal Bharat English | ETV Bal Bharat Gujarati | ETV Bal Bharat Hindi | ETV Bal Bharat Marathi | ETV Bal Bharat Punjabi | ETV Bala Bharat Kannada | ETV Bala Bharat Malayalam | ETV Bala Bharat Tamil | ETV Bala Bharat Telugu | ETV Balya Bharat Assamese | ETV Balya Bharat Bangla | ETV Balya Bharat Odia
Former channels: (sold to Reliance Industries Limited)
News: ETV News Haryana/Himachal Pradesh (Hindi), Kannada, Bangla, Odia and Gujarati