ETV Cinema is a Telugu movie channel with emphasis on older movies (released in the 1990s or before), with some new releases. Competitors Gemini Movies, Star Maa Movies and Zee Cinemalu show generally the latest Telugu movies.
Launched on 14 November 2015 along with ETV Abhiruchi, Life and Plus.
| Current channels (all Telugu): Generalist: ETV (HD) | Comedy: ETV Plus (HD) | Culinary: ETV Abhiruchi (HD) | Lifestyle: ETV Life (HD) | Movies: ETV Cinema (HD) | News: ETV Andhra Pradesh and ETV Telangana
News: ETV News Haryana/Himachal Pradesh (Hindi), Kannada, Bangla, Odia and Gujarati