ETV Cinema is a Telugu movie channel with emphasis on older movies (released in the 1990s or before), with some new releases. Competitors Gemini Movies, Star Maa Movies and Zee Cinemalu show generally the latest Telugu movies.


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Launched on 14 November 2015 along with ETV Abhiruchi, Life and Plus.

Newspaper advertisement about the launch of ETV Abhiruchi, Cinema, Life and Plus on 14 November 2015.

HD: 2018–present

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ETV Abhiruchi, Cinema, Life and Plus launched their HD versions on 27 December 2018.