A Telugu-language lifestyle and wellness channel from the Eenadu (ETV) network.


Launched on 14 November 2015.


HD: 2018–present

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ETV Abhiruchi, Cinema, Life and Plus launched their HD versions on 27 December 2018.

ETV Launch of 4 Channels (14-11-2015)

Newspaper advertisement about the launch of ETV Abhiruchi, Cinema, Life and Plus on 14 November 2015.

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