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A Telugu-language lifestyle and wellness channel from the Eenadu (ETV) network.

2015–present

Launched on 14 November 2015.

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HD: 2018–2020

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ETV Abhiruchi, Cinema, Life and Plus launched their HD versions on 27 December 2018.

Newspaper advertisement about the launch of ETV Abhiruchi, Cinema, Life and Plus on 14 November 2015.

The channel closed HD version on 24 October 2020.

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