A Telugu-language lifestyle and wellness channel from the Eenadu (ETV) network.
2015–present
Launched on 14 November 2015.
HD: 2018–present
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ETV Abhiruchi, Cinema, Life and Plus launched their HD versions on 27 December 2018.
Newspaper advertisement about the launch of ETV Abhiruchi, Cinema, Life and Plus on 14 November 2015.
| Current channels (all Telugu): Generalist: ETV (HD) | Comedy: ETV Plus (HD) | Culinary: ETV Abhiruchi (HD) | Lifestyle: ETV Life (HD) | Movies: ETV Cinema (HD) | News: ETV Andhra Pradesh and ETV Telangana
Online portals: Video-on-demand app: ETV Win | News portal: ETV Bharat Former channels (sold to Viacom18 and TV18): Generalist (all Colors-branded): ETV Kannada | ETV Marathi | ETV Bangla | ETV Odia | ETV Gujarati News: ETV News Haryana/Himachal Pradesh (Hindi), Kannada, Bangla, Odia and Gujarati Other regional-language News18 channels which were not part of ETV: News18 Assam/Northeast, Tamil Nadu, Keralam and Lokmat (Marathi) 
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