The Kodak logo was first introduced in 1907, featuring a circular design that contained the brand name.
Kodak[]
1935–1987[]
Designer:
Unknown
Typography:
Custom typeface
Launched:
1935
1935–1960[]
Designer:
Unknown
Typography:
Custom typeface
Launched:
Unknown
The logo underwent a major overhaul in 1935, as the company’s name was inscribed in red and yellow “trade dress” colours, kept inside a rectangular structure. The font used here would be retained for the next two logos.
1960–1971[]
Designer:
Unknown
Typography:
Custom typeface
Launched:
August 11, 1960
The Kodak logo was modified once again in 1960 when a corner curl design was introduced that remained in use for almost a decade.
1971–1987[]
Designer:
Peter Oestreich
Typography:
Custom typeface
Launched:
April 14, 1971
In 1971, the company unveiled a redesign that contained a box and a graphic element “K”.
1982–2006[]
Designer:
Joe Selame
Typography:
Custom typeface
Launched:
December 1982
In 1982, the typeface was significantly simplified. This logo was still used for Kodak Motion Picture Film until 2014.
1983–1987[]
Designer:
Joe Selame
Typography:
Unknown
Launched:
April 1983
1987–2006[]
Designer:
Unknown
Typography:
Custom typeface
Launched:
February 1987
The “box logo” was given a more contemporary and modernistic feel.
Kodak unveiled a new logo in 2006, retaining some aspects of its previous 1984 logo. This was created by Allen Hori of Identity Design, who also supervised the entire rebranding process. The Kodak wordmark is sometimes positioned inside the yellow bars. It is still used on some products.
2016–present[]
Designer:
Work-Order
Typography:
Unknown
Launched:
October 20, 2016
Kodak reverted its logo to its 1971 design with new lettering in 2016 (though the corner was slightly modified).
