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Snack Mate[]

1965–1969[]

Snackmate67
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Easy Cheese was originally marketed as "Snack Mate" prior to 1984.

1969–1984[]

Snackmate82-2
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Easy Cheese[]

1984-1988[]

Easy Cheese - 1984
Designer:  Lister Butler
Typography:  Cheltenham Condensed Ultra
Launched:  October 1984

1988–2003[]

Easy Cheese - 1988

In 1984, Nabisco changed the name of the product line to "Easy Cheese". It was, for a time, sold under the Kraft name.

2003–present[]

Easy Cheese
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