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Editora Abril was established in July 1950 in São Paulo by the Italian immigrant Victor Civita. The meaning of the name Abril (April in Portuguese & Spanish) denotes the first full month of spring (primavera in Portuguese) in the northern hemisphere. The name also is an tribute to the publisher's brother, Cesar.


1950–1960s 1960s–1998 1998–present
1950–1960s 1960s–1998 1998–present

Editora Primavera

May–July 1950

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Editora Primavera was the first name of Editora Abril, until its rebrand after a few months in 1950.

Editora Abril


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