Eggo originated in 1936 as a brand name for mayonnaise, condiments, potato chips, batter mixes, and other items made in San Jose, California. In 1955, Eggo frozen waffles were introduced. The Kellogg Company purchased the brand in the late 1960s with an eye on the frozen foods business. Soon afterwards, Eggo frozen waffles were introduced nationwide, and in 2025, they released ice cream.
1955–1965[]
1965–1970[]
1970–1979[]
Designer:
Leo Burnett Company
Typography:
Custom
Launched:
1970
1979–1996[]
1996−2005[]
SVG NEEDED
2006–2025[]
2025–present[]
Designer:
Erik Marinovich for Design B&B
Typography:
Custom
Launched:
March 2025
In 2025, Eggo was rebranded, this time featuring a flat red logo.
