Telecom Éireann
1984-1999
In 1984, the Minister for Posts and Telegraphs was split into Telecom Éireann and An Post.
Eircom
1999-2015
In 1999, Telecom Éireann was privatised and renamed Eircom.
eir
2015-present
On September 16, 2015, Eircom was rebranded as 'eir' by Moving Brands[1] . The rebranding cost €16 million, which included changing the logos on uniforms, vehicles, and stores, making it the largest rebrand in Irish corporate history in over 20 years[2]. All of Eircom's services (with the exception of Meteor) adopted the 'eir' name.
Sources
- http://www.movingbrands.com/work/eir
- http://businessetc.thejournal.ie/eircom-rebranding-2-2333620-Sep2015/
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