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1916-1921[]

1921-19??[]


Before 1921, El Universal transformed from a political newspaper into a popular daily newspaper, because of the Mexican constitution. In January 1921, El Universal added the motto, "El gran diario de México" (lit. "The great newspaper of Mexico")

19??-1999[]

1999-2001[]

The word "independiente" was added into the paper's masthead. The eagle on the logotype was moved to the right part, making the masthead the longest lived.

2001-2002[]

El Universal reverted back to its original wordmark.

2002-2005[]

By 2002, the new wordmark was adopted and the motto reverted back to its original line, but this time on the top. They changed its colors to blue.

2005-2009[]

Alternate Logo (2005-Present)


90th Anniversary logo (2006)

2009-Present[]

The logotype was moved from the bottom of the paper's masthead, making it the current masthead of El Universal, while the blue and grey stripes were added into the logotype.