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1916-1921

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1921-19??


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Before 1921, El Universal transformed from a political newspaper into a popular daily newspaper, because of the Mexican constitution. In January 1921, El Universal added the motto, "El gran diario de México" (lit. "The great newspaper of Mexico")

19??-1999

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1999-2001

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The word "independiente" was added into the paper's masthead. The eagle on the logotype was moved to the right part, making the masthead the longest lived.

2001-2002

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El Universal reverted back to its original wordmark.

2002-2005

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By 2002, the new wordmark was adopted and the motto reverted back to its original line, but this time on the top. They changed its colors to blue.

2005-2009

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Alternate Logo (2005-Present)


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90th Anniversary logo (2006)

2009-Present

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The logotype was moved from the bottom of the paper's masthead, making it the current masthead of El Universal, while the blue and grey stripes were added into the logotype.

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