2021–present[]
In 2021, Unilever announced a new unit called Elida Beauty to spin off its non-core beauty brands in Europe and the US. The division was later acquired by Yellow Wood Partners on June 6, 2024.
Elida Beauty
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| Part of Yellow Wood Partners Predecessor: Unilever Brands: 1US and Europe only  |
| Current assets: Beacon Wellness Brands (Beautytrim | Deia | Mowbie | Palmperfect | Plum Beauty | PlusOne | Protrim) | Elida Beauty (brands) | PPI Beauty (EcoTools | Freeman Beauty | Future Beauty Labs (Byoma | Isle of Paradise | Tan-Luxe | Tanologist) | Real Techniques) | Scholl's Wellness Company (Amope | Dr. Scholl's | Scholl (Eulactol | Krack)) | Suave Brands Company (ChapStick | Suave) Former assets:  |