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Emirates Airline, better known as Emirates (Arabic: al-Imarat), is the national airline of Dubai (one of seven emirates of the United Arab Emirates) and the largest Middle Eastern airline. The airline operates a global network from its hub at Dubai International Airport to all six inhabited continents.

Emirates’ main rivals are Etihad Airways, the airline of Abu Dhabi and the flag carrier of the UAE, and Qatar Airways.

1985–1999

Emirates 1985

Emirates launched in 1985. Its original livery and identity was created by British firm Negus & Negus. The logo consists of Emirates written in both Arabic calligraphy and English. The livery consisted of a white fuselage along with the Emirati flag across the tail of the aircraft.

1999–present

Emirates

In November 1999, Emirates introduced a refreshed logo and bespoke corporate typeface. The 1985 livery was largely unchanged, with the Emirati flag on the tail of the aircraft.

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