Empresas Polar (Polar Companies) is a Venezuelan conglomerate headquartered in Caracas. It consists of Cervecería Polar (Polar Brewery), Alimentos Polar (Polar Foods), and Pepsi-Cola Venezuela. It is one of the most powerful companies in the country.
The first company logo. For those years was simply called "Polar". This logo is still used, now representing Cervecería Polar.
By early 2000, the yellow ribbon is changed into a blue and silver ribbon, shaped like an infinity symbol (∞).
2000-2010The subsidiary logos are added again.
Basically the same logo, with Pepsi's symbol updated after its change in Venezuela.
1Joint venture with PepsiCo.