2012–2013
On October 8, 2012, Encore Play was launched in line with Starz Play, and MoviePlex Play.
2013–2016
On December 2, 2013, Encore Play modified its logo by recoloring the play button from yellow to blue and replacing the 2005 "Encore" wordmark with the 2013 "Encore" wordmark. It was discontinued in 2016 while Starz still has an on-demand service on cable.
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