Executive Leasing Company[]
1957–1967[]
1967–1969[]
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Executive Rent-A-Car[]
1967–1969[]
Enterprise Leasing[]
1969–1971[]
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SVG NEEDED |
The company was named after the aircraft carrier USS Enterprise, on which he served during World War II.
Enterprise Rent-A-Car[]
1971–1995[]
In 1971, Enterprise Leasing was rebranded as Enterprise Rent-A-Car. The font was changed and the "E" in the logo was made black.
1995–2007[]
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In 1995, Enterprise launched a new logo and a new slogan "Pick Enterprise. We'll pick you up." The font was changed and the "E" returned green. A new black rectangle was given and the rest of the letters were made lowercase. This logo was still in use in some signs until 2013.
2007–present[]
In 2007, they shortened the slogan which says "We'll pick you up." The "E" was made lowercase as well and the font was slightly altered.
Alamo Rent a Car | Enterprise Car Sales | Enterprise CarShare | Enterprise Rent-A-Car | National Car Rental | PhillyCarShare
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| Former Members
Alamo Rent a Car2 | AT&T1 | BI-LO | Chili's3 | Direct Energy2 | Enterprise CarShare2 | Enterprise Rent-A-Car2 | Expedia2 | ExxonMobil (Exxon | Mobil)4 | Harvey's Supermarket | Hulu2 | Macy's3 | National Car Rental2 | Nationwide Mutual Insurance Company2 | Rite Aid4 | Winn-Dixie4 1AT&T was no longer a Plenti partner after October 31, 2017. [1] 2These companies were no longer Plenti parters after December 31, 2017. [2] 3These companies were no longer Plenti partners after May 3, 2018. [3] 4These companies were no longer Plenti partners after July 10, 2018.
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