Executive Leasing Company
The company was named after the aircraft carrier USS Enterprise, on which he served during World War II.
In 1971, Enterprise Leasing was rebranded as Enterprise Rent-A-Car. The font was changed and the "E" in the logo was made black.
In 1995, Enterprise launched a new logo and a new slogan "Pick Enterprise. We'll pick you up." The font was changed and the "E" returned green. A new black rectangle was given and the rest of the letters were made lowercase. This logo was still in use in some signs until 2013.
In 2007, they shortened the slogan which says "We'll pick you up." The "E" was made lowercase as well and the font was slightly altered.
|Alamo Rent a Car | Enterprise Car Sales | Enterprise CarShare | Enterprise Rent-A-Car | National Car Rental | PhillyCarShare|
Alamo Rent a Car2 | AT&T1 | BI-LO | Chili's3 | Direct Energy2 | Enterprise CarShare2 | Enterprise Rent-A-Car2 | Expedia2 | ExxonMobil (Exxon | Mobil)4 | Harvey's Supermarket | Hulu2 | Macy's3 | National Car Rental2 | Nationwide Mutual Insurance Company2 | Rite Aid4 | Winn-Dixie4
1AT&T was no longer a Plenti partner after October 31, 2017. 
2These companies were no longer Plenti parters after December 31, 2017. 
3These companies were no longer Plenti partners after May 3, 2018. 
4These companies were no longer Plenti partners after July 10, 2018.