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Executive Leasing Company

1957–19??

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19??–1969

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Executive Rent-A-Car

19??–1969

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Enterprise Leasing

1969–1971

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The company was named after the aircraft carrier USS Enterprise, on which he served during World War II.

Enterprise Rent-A-Car

1971–1995

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In 1971, Enterprise Leasing was rebranded as Enterprise Rent-A-Car. The font was changed and the "E" in the logo was made black.

1995–2007

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In 1995, Enterprise launched a new logo and a new slogan "Pick Enterprise. We'll pick you up." The font was changed and the "E" returned green. A new black rectangle was given and the rest of the letters were made lowercase. This logo was still in use in some signs until 2013.

2007–present

Enterprise Rent-A-Car Logo.svg

In 2007, they shortened the slogan which says "We'll pick you up." The "E" was made lowercase as well and the font was slightly altered.

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