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Equate

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1997–2010

Equate logo 2.png

2010-present

Equate logo.png

In mid-2010, the brand underwent a logo redesign, as well as packaging changes similar to the Great Value brand.


  V • T • E 
Retail outlets:

North America:
United States (Supercenter | Neighborhood Market | Sam's Club) | Canada | Mexico (Bodega Aurrerá | Superama) | Puerto Rico (Amigo Supermarkets)

South America:
Chile (Líder | Express de Líder | Superbodega aCuenta | Central Mayorista)

Asia:
Japan (Seiyu) | China | India (Best Price)

Consumer brands:
Equate | Great Value | Kid Connection | Sam's Choice | Sam's Cola | Clear American | Marketside

Other assets:
@WalmartLabs | Grupo Big (20%)1 | Asda (minority shares)2 | Flipkart (Myntra | PhonePe)

Former brands:
Durabrand | Faded Glory | Puritan | Vudu3

Defunct:
Más Club | Mercadorama | Walmart Supermercado | Ekono | Bud's Discount City | Walmart Germany | Walmart South Korea | Walmart Indonesia | Walmart Express | Wal-Mart's Hypermart USA | Jabong.com3

Notes
1Minority ownership, majority-owned by Advent International.
1Minority ownership, majority-owned by EG Group since 2021.
3Acquired by Fandango, which is co-owned by NBCUniversal (70%) and Warner Bros. (30%).

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