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Equate

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1997–2010

Equate logo 2

2010-present

Equate logo

In mid-2010, the brand underwent a logo redesign, as well as packaging changes similar to the Great Value brand.


Retail outlets:

North America:
United States: Marketside | Sam's Club | Walmart (Supercenters) | Walmart Neighbourhood Market
Canada: Walmart Canada
Mexico: Bodega Aurrerá | Superama
Puerto Rico: Amigo Supermarkets | Walmart

South America:
Brazil (Grupo Big1): Big | Big Bompreço | Super Bompreço | Nacional | Maxxi Atacado | TodoDia
Chile: Líder | Express de Líder | Superbodega aCuenta | Central Mayorista

Europe and Asia:
United Kingdom (Asda): Asda Supercentre | Asda Supermarket | Asda Living
Japan: Seiyu
China: Walmart
India: Best Price | Flipkart

Consumer brands:
Equate | George | Great Value | Sam's Choice | Sam's Cola | Clear American

Other asset:
@WalmartLabs

Former brands:
Durabrand | Faded Glory | Puritan | Vudu2

Defunct:
Más Club | Mercadorama | Walmart Supermercado | Ekono | Bud's Discount City | Walmart Germany | Walmart South Korea | Walmart Indonesia | Walmart Express

Notes
1 20% ownership, majority-owned by Advent International since 2019.
2Acquired by Fandango, which is co-owned by NBCUniversal (70%) and Warner Bros. (30%).

Walmart 2008

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