In 1966, Philippine Bank of Commerce was acquired by Meralco Securities Corporation (now First Philippine Holdings), owned by the Lopezes, and was renamed Philippine Commercial International Bank or PCI Bank. The first logo adopted with the new name had the name PCI Bank enclosed in a trapezoid with rounded edges.
PCIBank[]
1977–1991[]
In 1977, the trapezoid was redesigned, with a thicker outline and the PCI Bank names were merged to a unified PCIBank text, and was placed below the trapezoid and was enclosed in a rounded rectangle.
In 1985, First Holdings sold its stake in PCIBank and was soon reclaimed by its original owners, the Lopezes, who also originally owned First Holdings, a few years later. In the same decade, John Gokongwei acquired 33% of PCI Bank.
1991–1999[]
Horizontal variant
In 1991, the logo was modified, dropping the rectangle. In 1993, the Lopezes' stake in PCIBank was placed under the management of the newly-formed Benpres Holdings, a holding conglomerate formed by Oscar Lopez and Eugenio Lopez Jr.
In 1999, the bank's owners, Benpres Holdings, and JG Summit Holdings (owned by Gokongwei), sold their combined 72% stake in PCI Bank (30% by Benpres and 42% by JG Summit) to a consortium composed of GSIS, SSS, and the Equitable Bank. This was after Benpres began to suffer financial issues brought about by the 1997 Asian financial crisis.
Equitable Banking Corporation[]
1950–1998[]
On June 17, 1950, Equitable Banking Corporation was founded by Go Kim Pah as the first commercial bank in the Philippines licensed by the newly formed Central Bank of the Philippines (now Bangko Sentral ng Pilipinas).
Equitable Bank[]
1998–1999[]
Equitable Banking in 1998 abandoned the previous symbol for a new colorful flower, while maintaining the Equitable script. It was also during this time when the bank renamed itself as Equitable Bank. The flower has five new additional colors that signify the earth's elements and the bank's values: red (fire and prudence), orange (wood and benevolence), yellow (metal and rectitude), green (earth and integrity), and blue (water and wisdom).
Equitable PCI Bank[]
1999–2007[]
In 1999, with Equitable Bank buying out PCI Bank, the two banks merged, creating Equitable PCI Bank. The new logo of the bank is a slightly modified version of Equitable's logo, with the PCI text placed between the Equitable script and the "bank" text, and the text colored in blue.
The bank became defunct in 2007 after it merged with fellow universal bank Banco de Oro which became the surviving entity and absorbed all of its assets to become the country's largest bank in terms of assets, in one of the most daring mergers in the history of the Philippine banking business.
Former: Digitel3 | Far East Bank and Trust Company | Equitable PCI Bank4
1Merged with Bank of the Philippine Islands since January 2024. 2Joint venture with Tyme Group. 3Acquired by PLDT in 2011, including Sun Cellular. 4Owned one bank that merged into it, PCIBank, alongside Benpres Holdings (now Lopez Holdings Corporation) until the merger that formed Equitable PCI Bank in 1999.
Series: 1960s–1990s (1962–1999): Mga Bayani sa Kalawakan | Hiwaga sa Bahay na Bato | Larawan ng Pag-Ibig | Prinsipe Amante | Elisa | Angkan | Luneta: Discovery Hour | Hilakbot | Ina | Ang Pamilya Ko | Pag-ibig o Karangalan | Umiikot ang Kapalaran | Agila | Bubog sa Puso | Sta. Zita At Si Mary Rose | Anna Luna | Pag-ibig o Karangalan | Sta. Zita At Si Mary Rose | Isabel, Sugo ng Birhen | Agila | Sebya, Mahal Kita | Valiente | Mara Clara (1992) | Alab | Anna Luna | Familia Zaragoza | Gimik | Esperanza | Mula sa Puso (1997) | Oka Tokat | Marinella | G-mik | Ang Munting Paraiso | Tabing Ilog | Saan Ka Man Naroroon | Labs Ko Si Babe
Notes: 1Re-aired on ABS-CBN due to the quarantine caused by the COVID-19 pandemic in the Philippines (March 16 to May 4, 2020 for May Bukas Pa, and March 16 to May 5, 2020 for 100 Days to Heaven). Both were also aired on the network's live streaming platform Kapamilya Online Live in 2021. 2Re-aired on ABS-CBN due to the quarantine caused by the COVID-19 pandemic in the Philippines. 3Co-produced with and/or also aired on TV5 as part of the TodoMax Primetime Singko and Hapon Champion lineups. 4Also aired on A2Z. 5Co-produced with Dreamscape Entertainment. 6Co-produced with Star Creatives. 7Co-produced with FPJ Productions. 8Co-produced with Regal Entertainment, Inc. 9Co-produced with and only aired on GMA Network.
Power and Energy First Philippine Holdings Corporation | First Gen Corporation | First Gas Holdings Corporation | First Gas Power Corporation | FGP Corporation | FG Hydro Power Corporation | FG Bukidnon Power Corporation | First Gen Renewables, Inc. | Energy Development Corporation | Manila Electric Company | Panay Electric Company
Real Estate
Rockwell Land Corporation | First Philippine Industrial Park | First Philippine Realty Corporation | TerraPrime Inc.
Infrastructure
First Balfour, Inc. | First Philippine Industrial Corporation
Manufacturing
First Philippine Electric Corporation | Philippine Electric Corporation | First Electro Dynamics Corporation | First Philippine Power Systems, Inc. | First Sumiden Circuits, Inc. | First Sumiden Realty, Inc. | First Philec Solar Corporation
Other Businesses/Subsidiaries
Asian Eye Institute | Bayad Center | Securities Transfer Services Inc. | ADTEL | Iloilo-Negros Air Express Aviation Corporation