For the mobile phone brand from 2001 until 2012 called "Sony Ericsson", see Sony Mobile Communications.
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| 1876-1883 | 1883–1918 | 1918–1942 | 1942-1982 | 1982-2009 | 2009-2018 | 2018–present |
LM Ericsson[]
1876–1883[]
1883–1918[]
1918–1942[]
1942–1982[]
Ericsson[]
1982–present[]
1982–2009[]
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Print version
In 1981, a project to review Ericsson's visual identity was started. It saw the need for more modern and uniform identity.
It was decided that the new identity would be a stylized E and the word Ericsson.
The new identity was implemented on January 2, 1982 and the word LM is dropped after 106 years of existence.
2009–present[]
2009–2018[]
Only shown on the companies owned by Ericsson and the website.
2018–present[]
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In February 2018, Ericsson enlisted Stockholm Design Lab to update the icon, develop a new graphics package and a company font; "Ericsson Hilda". The icon was slightly altered so that the lines sit at 18.435º, which allows the logo to pixelate better at lower sizes.