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For the mobile phone brand from 2001 until 2012 called "Sony Ericsson", see Sony Mobile Communications.

LM Ericsson

1876–1883

1876.jpg

1883–1918

1883.jpg

1918–1942

1918.jpg

1942–1982

LM Ericsson 1942.png
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Ericsson

1982–present

1982–2009

Ericsson logo old.svg
Designer:  Terry Moore (from AID)
Typography:  Myriad Pro Bold
Launched:  Unknown

In 1982, a project to review Ericsson's visual identity was started. It saw the need for more modern and uniform identity.

It was decided that the new identity would be a stylized E and the word Ericsson.

The new identity was implemented on January 2, 1982 and the word LM is dropped after 106 years of existence.

2009–present

2009–2018
Ericsson logo.svg

Only shown on the companies owned by Ericsson and the website.

2018–present
Ericsson2018.svg
Designer:  Stockholm Design Lab
Typography:  Hilda Regular (custom version of Myriad Pro Bold)
Launched:  Unknown

In February 2018, Ericsson enlisted Stockholm Design Lab to update the icon, develop a new graphics package and a company font; "Hilda". The icon was slightly altered so that the lines sit at 18.435º, which allows the logo to pixelate better at lower sizes.

External links

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