Terry Moore (from AID)
In 1982, a project to review Ericsson's visual identity was started. It saw the need for more modern and uniform identity.
It was decided that the new identity would be a stylized E and the word Ericsson.
The new identity was implemented on January 2, 1982 and the word LM is dropped after 106 years of existence.
Only shown on the companies owned by Ericsson and the website.
Stockholm Design Lab
In February 2018, Ericsson enlisted Stockholm Design Lab to update the icon, develop a new graphics package and a company font; "Hilda". The icon was slightly altered so that the lines sit at 18.435º, which allows the logo to pixelate better at lower sizes.