Ericsson

For the mobile phone brand from 2001 until 2012 called "Sony Ericsson", see Sony Mobile Communications.

1876-1883	1883–1918	1918–1942	1942-1982	1982-2009	2009-2018	2018–present

LM Ericsson

1876–1883

1883–1918

1918–1942

1942–1982

• CREATING A BRAND

Ericsson

1982–present

1982–2009

Designer:  Terry Moore of Allied Designers Ltd.

Typography:  Frutiger (modified)

Launched:  January 2, 1982

Print version

In 1981, a project to review Ericsson's visual identity was started. It saw the need for more modern and uniform identity.

It was decided that the new identity would be a stylized E and the word Ericsson.

The new identity was implemented on January 2, 1982 and the word LM is dropped after 106 years of existence.

• “ERICSSON’S THREE SAUSAGES” – CREATING A GRAPHIC PROFILE

2009–present

2009–2018

Only shown on the companies owned by Ericsson and the website.

• telekom/mobiltele/article636373.ece NyTeknik: Ny vd och nytt varumärke

2018–present

Designer:  Stockholm Design Lab

Typography:  Hilda Regular (custom version of Myriad Pro Bold)

Launched:  Unknown

In February 2018, Ericsson enlisted Stockholm Design Lab to update the icon, develop a new graphics package and a company font; "Hilda". The icon was slightly altered so that the lines sit at 18.435º, which allows the logo to pixelate better at lower sizes.

External links

• Ericsson