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Eskimo Pie

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????-2020

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2020 (upcoming)

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Starting in mid-to-late June 2020, many brands with mixed-race characters incorporated into their branding (including Uncle Ben's, Aunt JemimaCream of WheatMrs. Butterworth's, and namely, Eskimo Pie) said they would make changes to their logos, packaging and even names following protests over systematic racism against them.

On June 19, 2020, Eskimo Pie's owner, Dreyer's (a subsidiary of Nestlé), announced that it would change the Eskimo Pie brand name and marketing, saying the term is "derogatory".


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