The first edition of the Eurovision Song Contest was held in Lugano, Switzerland, in 1956. From there until 2004, every edition of the contest has a unique logo. The only instance of a logo from past editions being recycled in this period is when the Netherlands hosted 1970, 1976 and 1980, all of them shared a common logo - a circle made out of four quaver notes. After 1980, it would became the inspiration for the main symbol of the eventually canceled 2020 contest in Rotterdam.
1970; 1976; 1980[]
Designer:
Unknown
Typography:
None
Launched:
May 21, 1970 April 3, 1976 April 19, 1980
This logo was only used in the events held in the Netherlands.
2004–2014[]
Designer:
JM Enternational
Typography:
Custom type (Eurovision) Eurostile Extended (Song Contest)
Launched:
May 12, 2004
In 2004, when the semi-finals were introduced to the competition, a new generic logo for the contest was introduced to create a consistent visual identity. Inside the heart symbol, replacing the "V", is the flag of the country that won the previous year's contest, not necessarily the country that hosted that year, even though in most cases it is both the same. The only time that the previous year's winning country is not the host of that year's contest since the generic logo's introduction is 2023, when the United Kingdom hosted the contest "on behalf" of the previous year's winner, Ukraine. However, Ukraine's flag featured on that year's contest instead of the UK.
2014–2025[]
Designer:
Storytegic
Typography:
Custom (Eurovision) Gotham Bold (Song Contest)
Launched:
July 31, 2014
May 19, 2015 (Contest debut)
On 31 July 2014, 10 months before the 2015 edition, which commemorates the 60th edition of the contest, the generic logo of the contest was revamped.
2025–present[]
Designer:
PALS
Typography:
Custom
Launched:
August 18, 2025
May 12, 2026 (Contest debut)
On 18 August 2025, 2 days before the expected host city announcement for the 2026 edition, celebrating the 70th edition and anniversary of the contest, the contest revealed a new generic logo, only the second time since 2004. While retaining the heart theme and overall ideas of the previous two logos, the entire concept was reimagined, with both the "Eurovision" and "Song Contest" wordmarks being in one uniform typeface for the first time in a generic logo. The logo was designed by London agency PALS, who previously worked on the brand strategy for the Eurovision Song Contest 2023.[1]
