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in: 1994, Missing current logo, Craftsman, Sears Holdings

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19??-1990s

Sears logo (1994-2004).svg

Before the 1990s, generic tools sold by Sears were simply branded after the store.

Companion

1994-2007

Companion1990s.PNG

2007-2010

Companion2000s.PNG

evolv

2010-2011

CraftsmanEvolv.PNG

2011-present

Logopedia InfoWhite.svg LOGO MISSING

In 2011, the Craftsman denomination was added to the name.

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Predecessor companies

Sears Holdings | Sears Roebuck and Co. | Kmart Corporation

Retailers
United States
Current: Kmart | Kmart Express (Gas Station) | mygofer | Sears | Sears Grand | Sears Home & Life | Sears Hometown Store
Former: American Freight | Lands' End | makro (USA stores) | Office Max | Orchard Supply Hardware | Thrifty PayLess
Other
Current: Sears (Mexico)
Former: Kmart (Oceania)
Defunct/Dissolved
American Fare (Store) | Borders Group | Builders Square | Eaton's | Gala-Sears (Chile) | The Great Indoors | Kmart Canada | Kmart Czechoslovakia | Kmart Chef | Kmart Express (Mall Location) | Kmart Supercenter | Pace Membership Warehouse | Sears Canada | Sears Essentials | Sears Home (Canada) | Sears HomeLife | Sears Hometown Store (Canada) | Sears Outlet | Sears Roebuck del Perú | Simpsons (Canada) | Sports Authority | Venture Stores | Waldenbooks

Brands
Current
Alphaline | Athletech | Country Living | Covington | Diehard | Easy Living | Elle (Mexico) | Joe Boxer | Kenmore | Penske | Pier 1 Imports (Mexico) | Roebuck & Co. | Route 66 | Shopyourway | Smart Sense | Thom McAn | Toughskins | Weatherbeater
Former
Craftsman (evolv)
Defunct
American Fare (Brand) | Companion | Martha Stewart Everyday | Silvertone | Tele-Games

Other
Current
United States: A&E Factory Service | Kmart for Kids | Sears Archives | Sears Auto Center | Sears Flowers | Sears Home Services | Sears Optical | Sears Parts & Repair | Sears Portrait Studio | Sears Vacations
Mexico: Sears Auto Center | Sears Servicio Tecnico
Former
Allstate | Coldwell Banker | Dean Witter Reynolds | Discover | Innovel | National Tire and Battery | Sears Centre | Sears Tower
Defunct
Flowers by Sears (Canada) | Prodigy | Sears Connect (Canada) | Sears Connect Mobile (Canada) | Sears Dental | Sears Home Services (Canada) | Sears Financial (Canada) | Sears Portrait Studio (Canada) | Sears Services Residentiels (Canada) | Sears Travel (Canada)

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