In April 2010, the logo was overhauled to its current design. This logo was also short-lived.
In October 2010, Expedia changed back into the 1996 logo colors.
In 2012, the logo dropped its 3D look and was given a flat look instead. Also, the icon's trademark symbol was changed to a registered trademark one.
|Expedia | Hotels.com | Vrbo | Egencia | trivago | HomeAway | Orbitz | Travelocity | Hotwire | Wotif | ebookers | CheapTickets | CarRentals.com | Classic Vacations | Traveldoo | SilverRail|
Alamo Rent a Car2 | AT&T1 | BI-LO | Chili's3 | Direct Energy2 | Enterprise CarShare2 | Enterprise Rent-A-Car2 | Expedia2 | ExxonMobil (Exxon | Mobil)4 | Harvey's Supermarket | Hulu2 | Macy's3 | National Car Rental2 | Nationwide Mutual Insurance Company2 | Rite Aid4 | Winn-Dixie4
1AT&T was no longer a Plenti partner after October 31, 2017. 
2These companies were no longer Plenti parters after December 31, 2017. 
3These companies were no longer Plenti partners after May 3, 2018. 
4These companies were no longer Plenti partners after July 10, 2018.