Express de Líder

2003–2007	2007–2017	2017–2025	2025-present

Líder Express

2003–2007

Lider Express was introduced in 2003, replacing the Ekono and Almac brands.

Express de Líder

2007–2017

Designer:  Procorp (Lider) Unknown (Express)

Typography:  Helvetica Black (Lider) Myriad Pro (modified, express) Branding: Interstate (2007-2017)

Launched:  Unknown

On 2007, Lider Express was rebranded to Express de Lider, coinciding with the launch of the Hiper Lider brand.

2017–2025

Designer:  Lippincott (spark)

Typography:  Custom (Lider) Myriad Pro (modified, express) Branding: Interstate (2017-2020) Bogle (2020-present)

Launched:  Unknown

On 2017, Express de Lider received a new variant of the former logo which adopts the logo used by Lider since 2011.

2025-present

Designer:  Walmart Creative Studio Jones Knowles Ritchie (spark)

Typography:  Custom (Lider) Myriad Pro (modified, express)

Launched:  May 19, 2025 (social networks)

On 2025, a new logo for Express de Lider was revealed through social networks, adopting a more darker color palette and the spark used by Walmart since early 2025.

◄ Ekono Almac

Express de Líder