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2009–2011[]

F.A.M.P.S 2009

Designer:

Unknown

Typography:

Insignia Roman

Launched:

August 13, 2009

V • T • E

Franchises

Astro Blast | Agent Zero M | Anthony Ant | Angelina Ballerina | American Girl | Barney | Barbie (Signature) | Bob the Builder | Captain Pugwash | Creatable World | Fireman Sam | Guts! | Hot Wheels (4 On The Floor | The Incredible Crash Dummies) | Hypnos | Imaginext | Kipper | Little People | Laugh and Learn | Littles | The Magic Key | Major Matt Mason | Masters of the Universe | Matchbox (Stinky the Garbage Truck) | Max Steel | Mega (Mega Bloks | Peek-A-Blocks) | Mighty Max | Mike the Knight | Monster High (Ever After High | Enchantimals) | M.U.S.C.L.E.³ | MyScene | Oswald | Percy the Park Keeper | Pingu | Pixel Chix | Polly Pocket | Rainbow Magic | Rescue Heroes | Rubbadubbers | SewMagic | Sew Perfect | Thomas & Friends (Wooden Railway | TrackMaster | Minis | Adventures) | View-Master | Wishbone | Wobbly Land

Licensed
Harry Potter | Jurassic World | Minecraft | Disney (Descendants | Disney Princess | Frozen | Disney Villains) | Marvel Comics (The Avengers | Guardians of the Galaxy | Spider-Man) | Pixar (Cars | Toy Story) | Star Wars | Trolls | WWE | Wicked

Games
Apples to Apples | Balderdash | Blokus | Ker-Plunk!⁴ | Mad Gab | Othello | Phase 10 | Pictionary | Rock 'Em Sock 'Em Robots | Scrabble² | Skip-Bo | Toss Across | Uno (Hearts | Attack | Car-go Fun | Splash | Spin | Stacko | Junior | Wild Jackpot | Showdown | Dos | Flip! | Remix | Show 'Em No Mercy | Triple Play | All Wild! | Flex! | Dare! | Ultimate) | Whac-A-Mole

V • T • E

HIT Entertainment

Part of Mattel

Predecessors
Lyrick Studios (Big Feats! Entertainment) | Pingu BV | Gullane Entertainment (Bumper Films | Gullane (Thomas) Limited | Gullane Pictures | Bridgefilms ¹ | Gullane (Development) Limited | The Media Merchants | Prism Art & Design Limited ³)

Programs
Thomas & Friends | Barney | Bob the Builder | Angelina Ballerina | Fireman Sam | Pingu | Captain Pugwash | Rubbadubbers | Oswald | Kipper | Sheeep | Percy the Park Keeper | Wobbly Land | Mike the Knight | Rainbow Magic | Anthony Ant | Wishbone | Art Attack²

Sub-brands
HIT Movies | The Little Big Club | HIT Favorites

Former Sub-brands
HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | HIT Asset Library | HiT Shop | HIT Toy Company | HIT TV | Hot Animation | Barney Home Video (Kids Edutainment Video)

¹ Joint-venture with Sooty International.
² Distribution rights only, original series produced by Scottish Television Enterprises, revival series produced by Disney U.
³ Joint-venture with S4C International.

HiT Entertainment 2007

Subsidaries and Divisions
Fisher-Price | Mattel Digital Games | Mattel Films | Mattel Studios | Mattel Television | Mattel Creations | Mattel163¹

Defunct
AmToy | Barbie Entertainment | BarbieGirls.com | Barbie Software | Tyco Toys | HIT Entertainment (Kids Edutainment Video/Lyrick Studios (Big Feats! Entertainment) | Gullane Entertainment (Bumper Films | Gullane (Thomas) Limited | Quality Family Entertainment | QFE Home Entertainment) | HIT Movies | The Little Big Club | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | HIT Asset Library | HiT Shop | HIT Toy Company | HIT TV | Hot Animation | Barney Home Video) | Intel Play | Intellivision | Mattel Brands | Mattel Interactive | Radica | Bluebird Toys | Fijit Friends | F.A.M.P.S | Ideal Toy Company | View-Master Video | Radnitz-Mattel Productions | Mattel Playground Productions | Mattel Studios (original) | SoftKey (The Learning Company)

¹Joint venture with NetEase Games.
²Made by Hasbro in North America.
³Made by Bandai in Japan under license from Toei Animation
⁴Made by Hasbro outside North America.

Mattel 2019

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