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Logopedia
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Contents

1994–1997 1997–2007 2007–2013 2013–present
1994–1997 1997–2007 2007–2013 2013–present

FX is an American pay television channel owned by the Walt Disney Television division of The Walt Disney Company. Originally launched on June 1, 1994, the network's original programming aspires to the standards of premium cable channels in regard to mature themes and content, high-quality writing, directing and acting.

It was formerly had a tie-up with the Fox television network until March 20, 2019, when Disney acquired most of 21st Century Fox's assets, including FX, FXX and FXM.

1994–1997

FX (1994).svg

FX was launched on June 1, 1994, with the "f" in its name rendered in lower-case to portray a type of relaxed friendliness. The stylized "X" represents the channel's roots: the crossing searchlights of the 20th Century Fox logo.

1997–2013

1997–2007

FX (1997).svg
Designer:  Pittard Sullivan
Typography:  Futura Extra Bold (modified)
Launched:  Unknown

In early 1997, the channel underwent a major relaunch and shifted its target audience to men aged 18 to 49. A new logo was also introduced that retained the searchlights but rendered the channel's name in a new all-caps font. This logo was still used for FX Productions until it became FXP in 2016 (three years after the 2013 logo was introduced).

2007–2013

FX (2007).svg
Designer:  Unknown
Typography:  Futura Extra Bold (modified)
Launched:  December 18, 2007

On December 18, 2007, the searchlights were removed from the 1997 logo, leaving only the wordmark.

2013–present

FX.svg
Designer:  Unknown
Typography:  Futura Extra Bold (modified)
Launched:  April 3, 2013

On April 3, 2013, FX adopted the logo of its international counterparts, which connected the two letters to complement its sister networks FXX and FXM.

External links


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