1993–2001[]
This was initially used at its first four locations at the Westfield Trumbull in Trumbull, Connecticut, Eastview Mall in Victor, New York, Colonie Center in Colonie, New York, and Jersey Gardens in Elizabeth, New Jersey.
2001–2016[]
In 2001, Trans World Entertainment unified its other mall-based stores under the "f.y.e." name after buying out Camelot Music. During that year, a major re-branding campaign made f.y.e. the brand name for all of Trans World's mall-based retail stores as well as many freestanding locations, though some freestanding or strip mall stores continued to operate under regional brands like Planet Music. This logo is still seen at some stores.
2001–2016 (alternate)[]
2016–present[]
In 2016 the company changed the store and website branding to "FYE". The new FYE featured a new logo and look, a larger focus on pop-culture related items, an expanded selection of vinyl records and modern turntables, while the selection of Blu-rays, DVDs and CDs has been reduced.