- This article is about the company. For their social network, see Facebook.
2019–present
In December 2019, Facebook, Inc. introduced a new wordmark for the company, one that's independent of the branding of its namesake service.[1] The new logo uses custom typography and is “designed for clarity,” with the goal of creating a “visual distinction between the company and app,” the company says. Facebook says the goal of including “from Facebook” is to let people know that its apps have “shared infrastructure” and rely on many of the same teams. The new logo was designed in-house with Dalton Maag and Saffron[2]. Prior to this logo's usage, this used the normal Facebook logo.
“Choosing an all-caps treatment as a way to create distinction from the app made it more important to craft unique letterforms. We designed the new company wordmark with clarity and openness in mind.”
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— Facebook Design[3]
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References
- ↑ Facebook Newsroom - Introducing Our New Company Brand
- ↑ Brand New - New Logo for Facebook, Inc. done In-house with Dalton Maag and Saffron
- ↑ Facebook Design - Designing the Facebook Company Brand
Meta
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