Falabella is the department store brand of the group of the same name, one of the most important in South America and the oldest in the region.
Sastrería Hnos. Falabella
1889–1952
Designer:
Unknown
Typography:
Custom
Launched:
Unknown
The first logo of the store was implemented in its foundation in 1889. The logo consisted of the word "FALABELLA" in serif letters and separated, to the right, the word "HNOS" with a dash under the last three letters and above, the name "Sastrería" in handwritten typography.
Falabella
1952–1967
Designer:
Unknown
Typography:
Custom
Launched:
Unknown
In 1952 (although before it was used in the first Falabella tailoring) a new image is launched, consisting of the word "Falabella" in handwritten typography. In addition, the name of Sastrería Hermanos Falabella was renamed only as Falabella.
1967–1992
Designer:
Unknown
Typography:
Custom
Launched:
Unknown
In 1967 a new logo was made, which would last until the 90s. This were the letters "Falabella" in an extravagant green manuscript. This was the logo with which the CMR card debuted.
1992–2002
1992–2001
Designer:
Unknown
Typography:
Bodoni Bold
Launched:
Unknown
In 1992, two years after the return of democracy to Chile, the country of origin of the brand, a new wordmark was launched, which stops using an uppercase "F" in the name to write entirely in lowercase letters, plus the typography leaves of being handwritten and green to return to black and in a Bodoni Bold typeface in italics.
2001–2002
Designer:
Unknown
Typography:
Custom
Launched:
Unknown
In March 2001, the logo was slightly re-modified, with a slightly adjusted typeface and the "f" maintained an appearance similar to the brand icon.
2002–present
2002–2007
Designer:
Unknown
Typography:
Custom
Launched:
Unknown
On April 25, 2002, Falabella made a great change in its iconic wordmark to adjust to the modernity of the new millennium, modifying its typography to a Gandhi Sans-like font in italics and marking the return of the green color as the brand's corporate color and the addition of a period at the end of the wordmark.
2007–present
Designer:
Unknown
Typography:
Custom
Launched:
Unknown
In 2007, it was slightly modified to its current form, changing its color to a green yellow.
1Licensed brand. 249% ownership, jointly owned with Organización Corona. 350% ownership, jointly owned with Soriana. 460% ownership. jointly owned with the Cabo family. 5Currently owned by Despegar, operating the brand on behalf of Falabella. 6Through an agreement with IKEA 7Currently unified in the format Sodimac Dicico.
Other operations Falabella (12,5%) | LATAM | Inmobiliaria Titanium S.A. | Sotraser | Blue Express | Club Hípico de Santiago | Aguas Andinas | GEN | Viña Indomita | Viña Santa Alicia | Viña Dos Andes | Isapre Colmena Golden Cross | Clínica UC San Carlos de Apoquindo
