Falabella is the department store brand of the group of the same name. It is also the oldest store chain of South America, dating back to 1889.
Sastrería Hnos. Falabella
1889–1952
Designer:
Unknown
Typography:
Custom
Launched:
1889
The first logo of the store was implemented in its foundation in 1889.
Falabella
1952–1967
Designer:
Unknown
Typography:
Custom
Launched:
1952
In 1952 (although before the logo was used in the first Falabella tailoring), a new logo was launched, consisting of the brand's name in handwritten typography. In addition, the name of Sastrería Hermanos Falabella was renamed to simply Falabella.
1967–1992
Designer:
Unknown
Typography:
Custom
Launched:
1967
In 1967 a new logo was made, which would last until the 90s.
1992–2002
1992–2001
Designer:
Unknown
Typography:
Bodoni Bold
Launched:
1992
In 1992, a new wordmark was launched, which stops using an uppercase "F" in the name to instead be written entirely in lowercase, plus the typography no longer being handwritten alongside the color returning to black.
2001–2002
Designer:
Unknown
Typography:
Custom
Launched:
2001
In March 2001, the logo was slightly modified, with a minorly adjusted typeface and the "f" maintained an appearance similar to the brand's icon. However, this logo lasted only a year, marking this the shortest-lived logo of Falabella.
2002–present
2002–2007
Designer:
Unknown
Typography:
Custom
Launched:
2002
On April 25, 2002, Falabella made a change in its iconic wordmark to adjust to the modernity of the new millennium, modifying its typography to a new font in italics, marking the return of the green color as the brand's corporate color and the addition of a period at the end of the wordmark.
2007–present
Designer:
Unknown
Typography:
Custom
Launched:
2007
In 2007, the logo was slightly changed to its current form, replacing its color from regular green to a yellow-ish green.
1Licensed brand. 249% ownership, jointly owned with Organización Corona. 350% ownership, jointly owned with Soriana. 460% ownership. jointly owned with the Cabo family. 5Currently owned by Despegar, operating the brand on behalf of Falabella. 6Through an agreement with IKEA 7Currently unified in the format Sodimac Dicico.
Other operations Falabella (12,5%) | LATAM | Inmobiliaria Titanium S.A. | Sotraser | Blue Express | Club Hípico de Santiago | Aguas Andinas | GEN | Viña Indomita | Viña Santa Alicia | Viña Dos Andes | Isapre Colmena Golden Cross | Clínica UC San Carlos de Apoquindo
