Falabella

This article is about the South American department store chain. For its parent company, see Falabella S.A..

Not to be confused with Farabella.

This page only shows primary logo variants. For other related logos and images, see: Anniversary Icons Other

Contents
1889–1952	1952–1967	1967–1992	1992–2001	2001–2002	2002–2007	2007–present

Falabella is the department store brand of the group of the same name, one of the most important in South America and the oldest in the region.

Sastrería Hnos. Falabella

1889–1952

DESIGNER Unknown

TYPOGRAPHY Custom

USAGE Official

The first logo of the store was implemented in its foundation in 1889. The logo consisted of the word "FALABELLA" in serif letters and separated, to the right, the word "HNOS" with a dash under the last three letters and above, the name "Sastrería" in handwritten typography.

Falabella

1952–1967

DESIGNER Unknown

TYPOGRAPHY Custom

USAGE Official

In 1952 (although before it was used in the first Falabella tailoring) a new image is launched, consisting of the word "Falabella" in handwritten typography. In addition, the name of Sastrería Hermanos Falabella was renamed only as Falabella.

1967–1992

DESIGNER Unknown

TYPOGRAPHY Custom

USAGE Official

In 1967 a new logo was made, which would last until the 90s. This were the letters "Falabella" in an extravagant green manuscript. This was the logo with which the CMR card debuted.

1992–2002

1992–2001

DESIGNER Unknown

TYPOGRAPHY Bodoni Bold

USAGE Official

In 1992, two years after the return of democracy to Chile, the country of origin of the brand, a new wordmark was launched, which stops using an uppercase "F" in the name to write entirely in lowercase letters, plus the typography leaves of being handwritten and green to return to black and in a Bodoni Bold typeface in italics.

2001–2002

DESIGNER Unknown

TYPOGRAPHY Custom

USAGE Official

In March 2001, the logo was slightly re-modified, with a slightly adjusted typeface and the "f" maintained an appearance similar to the brand icon.

2002–present

2002–2007

DESIGNER Unknown

TYPOGRAPHY Custom

USAGE Official

On April 25, 2002, Falabella made a great change in its iconic wordmark to adjust to the modernity of the new millennium, modifying its typography to a Gandhi Sans-like font in italics and marking the return of the green color as the brand's corporate color and the addition of a period at the end of the wordmark.

2007–present

DESIGNER Unknown

TYPOGRAPHY Custom

USAGE Official

In 2007, it was slightly modified to its current form, changing its color to a green yellow.