The first logo of the store was implemented in its foundation in 1889.
Falabella[]
1946–1953[]
Designer:
Unknown
Typography:
Custom
Launched:
1946
In 1946 a new logo was launched, consisting of the brand's name in handwritten typography. In addition, the name of Sastrería Hermanos Falabella was renamed to simply Falabella.
1953–1960[]
Designer:
Unknown
Typography:
Custom
Launched:
1953
1960–1992[]
Designer:
Unknown
Typography:
Custom
Launched:
1960
In 1960 a new logo was made, which would last until the 1990s.
1992–2002[]
1992–2001[]
Designer:
Unknown
Typography:
Bodoni Bold
Launched:
1992
In 1992, a new wordmark was launched, which stops using an uppercase "F" in the name to instead be written entirely in lowercase, plus the typography no longer being handwritten alongside the color returning to black.
2001–2002[]
Designer:
Unknown
Typography:
Custom
Launched:
2001
In March 2001, the logo was slightly modified, with a minorly adjusted typeface and the "f" maintained an appearance similar to the brand's icon. However, this logo lasted only a year, marking this the shortest-lived logo of Falabella.
2002–present[]
2002–2007[]
Designer:
Unknown
Typography:
Custom
Launched:
2002
On April 25, 2002, Falabella made a change in its iconic wordmark to adjust to the modernity of the new millennium, modifying its typography to a new font in italics, marking the return of the green color as the brand's corporate color and the addition of a period at the end of the wordmark.
2007–present[]
Designer:
Unknown
Typography:
Custom
Launched:
2007
In 2007, the logo was slightly changed to its current form, replacing its color from regular green to a yellow-ish green.
Falabella (12,5%) | LATAM | Inmobiliaria Titanium S.A. | Sotraser | Blue Express | Club Hípico de Santiago | Aguas Andinas | GEN | Viña Indomita | Viña Santa Alicia | Viña Dos Andes | Isapre Colmena Golden Cross | Clínica UC San Carlos de Apoquindo
