- This article is about the South American department store chain. For its parent company, see Falabella S.A..
- Not to be confused with Farabella.
This page only shows primary logo variants. For other related logos and images, see:
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| 1889–1952 | 1952–1967 | 1967–1992 | 1992–1999 | 1999–2002 | 2002–2007 | 2007–present |
Falabella is the department store brand of the group of the same name, one of the most important in South America and the oldest in the region.
Sastrería Hnos. Falabella
1889–1952
| DESIGNER Unknown | TYPOGRAPHY Custom | USAGE Official |
The first logo of the store was implemented in its foundation in 1889. The logo consisted of the word "FALABELLA" in serif letters and separated, to the right, the word "HNOS" with a dash under the last three letters and above, the name "Sastrería" in handwritten typography.
Falabella
1952–1967
| DESIGNER Unknown | TYPOGRAPHY Custom | USAGE Official |
In 1952 (although before it was used in the first Falabella tailoring) a new image is launched, consisting of the word "Falabella" in handwritten typography. In addition, the name of Sastrería Hermanos Falabella was renamed only as Falabella.
1967–1992
| DESIGNER Unknown | TYPOGRAPHY Custom | USAGE Official |
In 1967 a new logo was made, which would last until the 90s. This were the letters "Falabella" in an extravagant green manuscript. This was the logo with which the CMR card debuted.
1992–2002
1992–1999
| DESIGNER Unknown | TYPOGRAPHY Bodoni Bold | USAGE Official |
In 1992, two years after the return of democracy to Chile, the country of origin of the brand, a new wordmark was launched, which stops using an uppercase "F" in the name to write entirely in lowercase letters, plus the typography leaves of being handwritten and green to return to black and in a Bodoni Bold typeface in italics.
1999–2002
| DESIGNER Unknown | TYPOGRAPHY Custom | USAGE Official |
In 1999, the logo was slightly re-modified, with a slightly adjusted typeface and the "f" maintained an appearance similar to the brand icon.
2002–present
2002–2007
| DESIGNER Unknown | TYPOGRAPHY Custom | USAGE Official |
On January 18, 2002, Falabella made a great change in its iconic wordmark to adjust to the modernity of the new millennium, modifying its typography to a Gandhi Sans-like font in italics and marking the return of the green color as the brand's corporate color and the addition of a period at the end of the wordmark.
2007–present
| DESIGNER Unknown | TYPOGRAPHY Custom | USAGE Official |
In 2007, it was slightly modified to its current form, changing its color to a green yellow.
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