Saga Falabella S.A., also known as group of the same name.or , is the Peruvian subsidiary of the Chilean department store Falabella, owned by the
Sears Roebuck del Perú S.A.
This first incarnation of the brand began in 1951 through a catalog sales office, officially set up in November 1953 under the brand "Sears Roebuck del Perú SA" and inaugurating its first establishment in the district of San Isidro on September 15, 1957 . The first logo was the same from the American Sears store used between 1923 and 1958, however, despite the change of its American counterpart's logo in 1958 and which would last until 1966, the logo was still used for the newly inaugurated Peruvian counterpart.
1966–1984In 1966, the store used the same American Sears logo (a rectangle border with the letters "Sears"), used by Sears between 1966 and 1994.
In 1988, Sears retires from Peru and the company was reformulated, becoming the "Sociedad Andina de Grandes Almacenes" ("Andean Society of Department Stores"), also known as "SAGA".
Sociedad Andina de los Grandes Almacenes (SAGA)
The logo consisted of the letters "SAGA" in white Swiss Condensed typography on top of a blue square.In 1994, SAGA was sold to Falabella, changing its name to "Saga Falabella" (retained the name of SAGA to enter the Peruvian market).
1999-2004In 1999, the same modified typography of its matrix was used.
2004-2007In 2004, Saga Falabella first used the new typeface and color used by its parent company in 2002 (it took two years to use it in the Peruvian subsidiary of Falabella).
2007-2018In 2007, Saga Falabella used the same new color of its matrix.
2018–presentOn January 24, 2018, the name "Saga Falabella" was deleted and the denomination changes simply to "Falabella" just like in the other countries.
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