Not to be confused with British insurance company Saga.
For other related logos and images, see:
Saga Falabella S.A., also known as Falabella Perú or Falabella, is the Peruvian subsidiary of the Chilean department store Falabella, owned by the group of the same name.
Sociedad Andina de los Grandes Almacenes (SAGA)
In 1988, when Sears retired from Peru, the store was renamed SAGA.
The logo consisted of the letters "SAGA" in white Swiss Condensed typography on top of a blue square. In 1994, SAGA was sold to Falabella, changing its name to "Saga Falabella" (retained the name of SAGA to enter the Peruvian market).
In 1995, with the sale of SAGA to Falabella, his name was changed to Saga Falabella and he used the same typeface of his matrix at that time.
In 2001, the same modified typography of its matrix was used.
In 2003, Saga Falabella first used the new typeface and color used by its parent company in 2002 (it took one year to use it in the Peruvian subsidiary of Falabella).
In 2008, Saga Falabella used the same new color of its matrix. This logo is still used in most of stores.
In 2018, the store removed the part of "Saga" from the name of the department, going to be called the same as in its country of origin and its subsidiaries in Argentina and Colombia.