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Contents

Sears Original logo Falabella Peru 1966 Sears Peru 1985 Saga 1988 Peru Saga Falabella
1957-1966 1966-1984 1984-1988 1988-1995 1995-1999
 
Saga Saga Falabella 2004 Saga Falabella 2007 Falabella 2007
1999-2004 2004-2007 2007-2018 2018-present

Saga Falabella S.A., also known as Falabella Perú or Falabella, is the Peruvian subsidiary of the Chilean department store Falabella, owned by the group of the same name.

Sears Roebuck del Perú S.A.

1957-1966

Sears Original logo
What is now known as Falabella Peru was initiated by the US chain Sears, under the name of Sears Roebuck of Peru.

This first incarnation of the brand began in 1951 through a catalog sales office, officially set up in November 1953 under the brand "Sears Roebuck del Perú SA" and inaugurating its first establishment in the district of San Isidro on September 15, 1957 . The first logo was the same from the American Sears store used between 1923 and 1958, however, despite the change of its American counterpart's logo in 1958 and which would last until 1966, the logo was still used for the newly inaugurated Peruvian counterpart.

1966–1984

Falabella Peru 1966
In 1966, the store used the same American Sears logo (a rectangle border with the letters "Sears"), used by Sears between 1966 and 1994.

1984-1988

Sears Peru 1985
In 1984, shortly before Sears withdrew from the South American market, a provisional logo was used, consisting of the letters "sears" in typography similar to Eurostile.

In 1988, Sears retires from Peru and the company was reformulated, becoming the "Sociedad Andina de Grandes Almacenes" ("Andean Society of Department Stores"), also known as "SAGA".

Sociedad Andina de los Grandes Almacenes (SAGA)

1988–1995

Saga 1988 Peru
In 1988, when Sears retired from Peru, the store was renamed SAGA.

The logo consisted of the letters "SAGA" in white Swiss Condensed typography on top of a blue square.

In 1994, SAGA was sold to Falabella, changing its name to "Saga Falabella" (retained the name of SAGA to enter the Peruvian market).

Saga Falabella

1995–2004

1995-1999

Saga Falabella
In 1995, with the sale of SAGA to Falabella, his name was changed to Saga Falabella and he used the same typeface of his matrix at that time.

1999-2004

Saga
In 1999, the same modified typography of its matrix was used.

2004–2018

2004-2007

Saga Falabella 2004
In 2004, Saga Falabella first used the new typeface and color used by its parent company in 2002 (it took two years to use it in the Peruvian subsidiary of Falabella).

2007-2018

Saga Falabella 2007
In 2007, Saga Falabella used the same new color of its matrix.

Falabella

2018–present

Falabella 2007
On January 24, 2018, the name "Saga Falabella" was deleted and the denomination changes simply to "Falabella" just like in the other countries.
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