Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1940–1954 1954–1962 1962–1972 1972–1988, 2020 1988–1994 1994–1997
1940–1954 1954–1962 1962–1972 1972–1988, 2020 1988–1994 1994–1997
1997–2008 1997–2004 2000–2004 (USA) 2004–2008 2008–2017, 2008–2019 (Middle East etc 2008–2010
1997–2008 1997–2004 2000–2004 (USA) 2004–2008 2008–2017, 2008–2019 (Middle East etc.), 2008–2023 (USA) 2008–2010
2010–2017, 2010–2019 (Middle East etc 2016–present (international) 2017–2021 (Japan) 2023–present
2010–2017, 2010–2019 (Middle East etc.), 2010–2023 (USA) 2016–present (international) 2017–2021 (Japan) 2023–present

1940–1954

Fanta logo 1941

Fanta was first introduced in Nazi Germany in 1940. The soda was created due to a lack of ingredients to make Coca-Cola.

1954–1962

Fanta 1962 print alt
Logopedia InfoWhite SVG NEEDED

1962–1972

Fanta logo 1962

1972–1988, 2020

Fanta logo 70s

1988–1997

1988–1994

Fanta 80 Logo

1994–1997

Fanta (1995-1997)

In 1994, the triple orange dot and green leaf was changed into orange and green leaves.

1997–2008

Fanta logo old

1997–2004

Fanta (1997)

In 1997, Fanta modified its logo and the font was changed. In 2000, the white background on the cans and bottles was changed to the colour background that matches each flavour. This logo is still used for the Mexican version in the US.

2000–2004 (USA)

Fanta 2001

2004–2008

Fanta logo 2004

2008–2017, 2008–2019 (Middle East etc.), 2008–2023 (USA)

Fanta logo

2008–2010

FANTA 2009

2010–2017, 2010–2019 (Middle East etc.), 2010–2023 (USA)

Fanta logo global
Designer:  CMA Design
Typography:  Custom
Launched:  2010

2016–present (international)

Fanta logo1
Designer:  Koto
In-house designer
Typography:  Fanta Condensed
Launched:  2016 (Parts of Europe)
2017 (Parts of Africa, Asia, Australia, Latin America)
2018 (Canada)
2019 (Middle East)
2021 (Japan)

This logo was introduced in 2016 in parts of Europe. In 2017, the logo was rolled to other parts of the world.

2017–2021 (Japan)

Fanta logo 2017 (Японія)

2023–present

Fanta 2023
Designer:  Jones Knowles Ritchie
In-house designer
Colophon Foundry (typeface)
Typography:  Fanta Pop
Fanta Sans
Launched:  February 2023 (reveal)
April 4, 2023 (official)

In 2023, Fanta revealed a brand new unified global identity, first revealed in February when the Orange flavor changed its formula.[1] This expands from the 2016 logo to reflect its variety of flavors.

“It was important that the new brand identity was an accurate reflection of the Fanta brand. That meant making sure we were bringing every flavor to life. Take our old logo for example, it was confusing to have an orange in it when we have a range of flavors that go beyond orange. We didn't want the other flavors to be compromised even though we know that orange is the most iconic flavor.”
Rapha Abreu, global vice president of design of The Coca-Cola Company[2]

References

  1. Fanta Orange is Now Orange-ier Than Ever. The Coca-Cola Company (27 March 2023). Retrieved on April 7, 2023.
  2. Fanta rebrands with "truly playful" global identity. Dezeen (4 April 2023). Retrieved on April 7, 2023.

See also

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