Fcuk

Fcuk (stylized as fcuk) is a brand of clothing and accessories owned by French Connection.

1997–present

The Fcuk name was first used in 1991 on faxes sent between Hong Kong and London French Connection offices, headed "FCHK to FCUK." Higher-ups at French Connection saw the marketing potential of the initialism and a campaign was launched around it soon after. In 1997, a logo for the abbreviation was introduced as it split off into its own label of clothing and accessories.

See also

• Fcuk 3
• Fcuk Vision
• Fcuk Friction