Fiama is an Indian brand of soaps, shampoos and other haircare products that was launched by ITC Limited in 2007, a year before sister brand Vivel. It was originally launched as Fiama Di Wills (named after ITC’s luxury skincare brand Essenza Di Wills) and, like Vivel, dropped the Di Wills moniker later, though Fiama kept it for several years more.
Fiama Di Wills[]
2007–2016[]
Fiama[]
2016–present[]
| Consumer products: Food products: Sunfeast (biscuits, cookies, cakes) (Dream Cream | Dark Fantasy | Pasta Treat | Mom’s Magic | Farmlite) | Aashirvaad (atta, ghee, spices, condiments) (Svasti) | Bingo! (potato chips, finger snacks) | Yippee (instant noodles, pasta) | Kitchens of India (ready-to-cook meals) | B Natural (fruit juices) | Sunfeast Wonderz (dairy products, juices) | Candyman, GumOn, Mint-O (candies, toffees, gums) | Sunrise Pure (spices) | ITC Master Chef (frozen foods) | Fabelle (chocolates) | Sunbean (coffee) | Farmland (frozen vegetables) Personal care products: Fiama (shower gels, soaps) | Vivel (soaps, body washes) | Superia (soaps, shampoos) | Savlon (antiseptic soaps, sanitizers) | Engage (deodorants, colognes) | Shower to Shower | Charmis (cold cream, skincare) | Nimyle (floor cleaner) | Nimeasy, Nimwash (vegetable/fruit wash) | Essenza Di Wills, Dermafique (premium skincare) Stationery products: Classmate | Paperkraft Matchsticks and incense: Homelites, Aim (matchsticks) | Mangaldeep (agarbattis, incense) Cigarettes: Gold Flake | India Kings | Wills Navy Cut | American Club | Classic | Insignia | Players | Scissors | Capstan | Berkeley | Bristol | Flake | Silk Cut | Duke & Royal Fashion retail: WLS Hospitality: Agribusiness: e-Choupal Information technology: ITC Infotech Other businesses: Former properties:
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