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Founded in Turin on July 11, 1899 by Giovanni Agnelli, this automobile brand was established as "Fabbrica Italiana di Automobili Torino", (which meant "Italian Car Factory Turin") abbreviated as "FIAT".
The FIAT abbreviation becomes more prominent, but the full name remains.
The badge becomes a coated oval shape, and the full name is removed. Since then, the brand is only known as "FIAT".
The logo evolved into a circle decorated with laurel leaves, with the brand name written there in new colors and decorations.
Over time, the colors of the previous logo have evolved to improve the design to better suit its era. In 1925 the background color was changed to dark blue and the small decorations positioned above and below the logo have changed gold, like the circle around the logo. It remained so until 1929.
In 1929, the small decorations placed above and below the letters of the previous logo were removed, the background color changed to a slightly lighter blue and the letters became silver. so that the brand started to have a smoother design.
In 1923 the background color was changed to red. Since then, FIAT has often used red in its logos, to express the idea of modernity, technology, dynamism and design of the brand's new car.
To modernize its image, FIAT set aside the circles, creating a rectangular logo with red as the background color, a chrome border and long letters.
Over time, the shape of the previous logo evolved to improve the design to better suit its time, as in this one where the logo became straighter.
In 1938, they renewed the logo so that it resembled a shield, to give the idea of strength and security.
This time the logo was improved again in the form of a shield and in the letters that became wider, again to give a new image to the brand.
The shape of the shield was rounded, the outline of the logo thickened giving more the idea of brightness, and the letters were also straighter
The logo remained rectangular, but it was even more rounded and its letters became even thinner. This was the last of this "series" of FIAT rectangular logos, used until 1968.
This logo was a kind of continuation of the "series" of round logos of the decade between 1921 and 1931, since it is very similar to the last one, that of 1931. Now with a more showy design to give a certain idea of being retro, but also innovative. This logo was used with the previous one for three yaers.
In 1968 FIAT decided to give a new era to its design, thus creating this new logo where the letters of the brand name appear inside four equal black parallelogram, with a metallic border.
In 1972, this brand renewed the logo giving it blue as its new color, and removing the metallic border, but the metallic separation between each parallelogram remained (only on the car badge) until 1991.
As was already the custom for this brand, they created a new logo to renew their image. These five tracks represent the same tracks that separate the letters from the 1972 logo. This logo was used in conjunction with the previous one, but only as the front badge. The previous logo remained behind the cars, but this became the badge that stood out the most in FIAT cars of the 1980s. The previous logo continued to be used at the front, but this time it was positioned above one of the headlights.
In 1991 the logo was redesigned, now adding a blue background, to make it look even more similar to the 1972 logo than the previous one. As for the 1972 logo, it was definitely removed from the front of the cars, but remained behind until 2003.
This is like a 3D version of the 1972 logo used in advertisements and in the cars themselves. 1972 was still in use, but as a flat version. From 1999, the metallic bars that separated the parallelograms of this logo disappeared, giving a lighter aspect.
The circle surrounded by laurel leaves returned to celebrate FIAT's 100th anniversary. In the beginning, it was used only in front of their cars until 2002. From then on it was used in the entire car. Its blue color is to remember the colors of your vintage logos.
This 2003 logo was used internationally only as a wordmark in advertisements, but in Latin America it was also used as a badge for the FIAT cars sold there.
In 2006 a new logo was designed, more intellectual inspired by the previous one, and again with the red that shows modernity, good technology and dynamism in the design of the brand. On October 12, 2014, FIAT, together with Chrysler and other Italian and American automobile brands, formed the FCA group.
2016–2020 (Latin America)
In Latin America FIAT started to use just the wordmark - extracted from the shield - as a rear badge and at advertising. In 2016 they did it again, but this time with the wordmark of the 2006 logo, so that this new badge could adapt to the design of that time.
After the reveal of their new 500e city car, FIAT have started using worldwide a slightly redesigned version of the wordmark with the letters being straightened out this time.
Defunct: Nanjing Fiat Automobile