Fiat

For other pages related with Fiat, see Fiat (disambiguation).

This page only shows primary logo variants. For other related logos and images, see: Other

1899–1903	1903–1908	1908–1921	1921–1925	1925–1929	1929–1931
1931	1931–1932	1932–1938	1938–1949	1959–1968	1965–1982
1968–2003	1982–1991	1991–1999	1999–2003	1999–2006	2001–2006
2003–2006	2006–2022	2016–2020 (Latin America)	2020–2022 (secondary); 2022–present (main)	2020–present (Latin America)

1899–1903

Fiat was founded in Turin on July 11, 1899, by Giovanni Agnelli, the brand was established as "Fabbrica Italiana di Automobili Torino" abbreviated as "FIAT".

1903–1908

The FIAT abbreviation became more prominent, with the full name still being used.

1908–1921

The badge became a coated oval shape in 1908, and the full name was removed.

1921–1925

The logo evolved into a circle decorated with laurel leaves, with the brand name written in red in the center.

1925–1929

In 1925, the background color was changed to dark blue and the small decorations positioned above and below the logo have changed gold, like the circle around the logo. It remained so until 1929.

1929–1931

In 1929, the decorations placed above and below the letters of the previous logo were removed, the background color changed to a slightly lighter blue and the letters and wreath became silver.

1931

In 1923, the background color was changed to red. Since then, Fiat has mostly used red in its logos, to express the idea of modernity, technology, dynamism and design of the brand.

1931–1968

1931–1932

To modernize its image, FIAT stopped using circles, creating a rectangular logo with a chrome border and long letters.

1932–1938

In 1932, the corners became sharp.

1938–1959

In 1938, Fiat modified the 1932 logo so that it resembled a shield, to give the idea of strength and security.

1959–1968

Not much after the previous logo was launched, the logo was rounded again and its letters became even thinner. This was the last of the "series" of Fiat rectangular logos, used until 1968.

1965–1982

The 1931 logo was brought back again with a more showy design to give a certain idea of being retro, but also innovative. This logo was used in tandem with the 1959 logo until 1968.

1968–1999 (primary) 1999-2003 (secondary)

Designer:  Armin Vogt and Jan Reiwald

Typography:  Univers

Launched:  1968

1982–1991

In 1982, Fiat had once again renewed its image. They introduced five tracks representing the same tracks that separate the letters from the 1968 logo. This logo was used in tandem with the previous one, but only as a front badge. The previous logo remained behind cars, but this became the badge that stood out the most in FIAT cars of the time. The previous logo continued to be used at the front, but it was positioned above one of the headlights.

1991–1999

In 1991, the five tracks logo was redesigned, adding a blue background, to make it look more similar to the 1972 logo. The 1972 logo was also removed from the front side of cars when this logo was introduced, but it remained on the back of cars until 2003.

1999–2003 (secondary)

In 1999, the 1972 logo was brought back in a 3D form, with the original logo used as a flat version. From 1999, the metallic bars that separated the parallelograms of this logo disappeared, giving a lighter aspect.

1999–2006

SVG NEEDED

The "series" of round logos also returned in 1999 to celebrate FIAT's 100th anniversary. Unlike the other rounded logos, this logo looks like the 1929 logo, but the major differences are the thin horizontal lines above and below the name were removed, and the laurel leaves were made thinner.This logo was only used in the front of their cars until 2002, when it started being used everywhere on cars.

2001–2006

2003–2006 (international)

SVG NEEDED

This logo was used only internationally as a wordmark in ads.

2006–2022

In 2006, a new logo was designed, inspired by the classic logos, with the red showing modernity, good technology and dynamism in the design of the brand. This is a round version of the 1959 rectangular logo, combining the aspects of the 1921 logos but also the 1932 logos. On October 12, 2014, Fiat, together with Chrysler and other Italian and American automobile brands, formed the FCA group. This logo stopped to be used on the website and on new car models in 2022. However, This logo is still used in the game files in Gran Turismo 7.

2016–present

2016–2020 (Latin America)

In Latin America, Fiat started to use only the wordmark, extracted from the 2006 logo, as a rear badge and on advertising.

2020–2022 (secondary); 2022–present (primary)

This logo was initially introduced with the reveal of their new 500 EV city car in March 2020, using a slightly redesigned version of the wordmark with the letters being straightened out. However, the roll-out has been happening gradually since then, at first as a car badge. In April 2022, the logo became main and the 2006 logo started being phased out.

In 2020, the merger of PSA and FCA was announced, forming the Stellantis group, where Fiat and other brands entered in 2021.

2020–present (Latin America)

Designer:  Ana Couto Branding

Typography:  Custom type

Launched:  June 26th, 2020

In June 26th, 2020, the Latin American Fiat introduced a slightly different logo from the one presented in Europe months before and a distinct brand identity - endorsing a half-Italian, half-Latin American/Brazilian "cool" personality and phasing out the 2006 logo much faster than the European Fiat. The rebrand also introduced the Fiat Flag secondary logo - inspired by the 1982 front badge logo, with only four stripes instead of five, and is emblazoned in the colors of the Italian flag - later applied in European market in 2023.