Unsponsored logos[]
2014-present[]
Sponsored logos[]
Sunkist Fiesta Bowl[]
1986–1990[]
IBM OS/2 Fiesta Bowl[]
1993–1995[]
Tostitos Fiesta Bowl[]
1996-2006[]
In 1996 Frito-Lay made their Tostitos brand as title sponsor of the Fiesta Bowl.
2007-2014[]
Vizio Fiesta Bowl[]
2015[]
On June 9, 2014, Frito-Lay cancelled their sponsorship of the game.[1]
BattleFrog Fiesta Bowl[]
2016[]
PlayStation Fiesta Bowl[]
2016–2022[]
Vrbo Fiesta Bowl[]
2022–present[]
