Ford/Other

1912–1917

Print version

Wordmark

1965–present

Print variant

Inverted print variant

Darker variant

Darker variant used as Corporate logo

Brighter variant

Gray variant

Logo used on an advertisement with the slogan "Ford Means Value" (1975)

Wordmark

Favicon

Logo with slogan "Go Further"

Logo with slogan "Bring On Tomorrow" (2019–present, Europe)

Used in the "Built Ford Proud" ad campaign (2017–present)

Licensed product mark

Ad endcap (2020, Romania)

Ad endcap (2023, Romania)

Ad endcap (2023, Romania)

1976–present

Print variant

Inverted print variant

2003–present

Alternate variant

Alternate variant #2

Logo with slogan "Bold Moves" (2006–2008, United States)

Logo with slogan "Feel the difference" (2006–2010, Europe)

Logo with slogan "Drive One." (2008–2012, United States)

Horizontal logo with slogan "Drive One." (2008–2012, United States)

Logo with slogan "Feel the difference" (2010–2012, international)

Logo with slogan "Go Further" (2012–present)

Horizontal logo with slogan "Go Further"

Logo with slogan "Llega Más Lejos" (2012–present, Spanish countries)

Logo with slogan "Built Ford Tough" used on trucks

Alternate logo with slogan "Built Ford Tough" used on trucks

Flat alternate logo with slogan "Built Ford Tough" used on trucks

Ad endcap

Ad endcap (2002, Romania)

Ad endcap (2009, Romania)

Ad endcap (2012, Romania)

Ad endcap (2012, Romania)

Ad endcap (2013, Romania)

Ad endcap (2015, Romania)

Ad endcap (2018, Romania)

1966 (unused)

Designer:  Paul Rand

Typography:  Custom type

Launched:  Never

This is a proposed logo that was designed by Paul Rand with the intention to refresh and modernize Ford's image, but it was later rejected.