1947–1951[]
.png "Snapshot 2 (5-26-2017 8-37 PM).png (130 KB)")
.png "Snapshot 3 (5-26-2017 8-39 PM).png (143 KB)")
.png "Snapshot 4 (5-26-2017 8-41 PM).png (59 KB)")
.png "Snapshot 5 (5-26-2017 8-43 PM).png (88 KB)")
.png "Snapshot 6 (5-26-2017 8-44 PM).png (149 KB)")
.png "Snapshot 7 (5-26-2017 8-46 PM).png (103 KB)")
Election News 1950
1951–present[]
1951–1965[]
The first appearence of the CBS Eye logo in 1951
Network ID
Network ID
Christmas 1952
The Preceding Program was Pre-Recorded ID
2011 recreation
Eye on TV, 1954
1954–1965[]
Color Network ID
16mm Color Network ID
B&W Network ID
VHS Color Network ID
Network ID
Network ID
Network ID
1959–1965[]
Network ID
Network ID
Network ID
Color Network ID
Network ID
Network ID
Network ID
Color Network ID
1965–1970[]
Light B&W Network ID
B&W Network ID
Dark B&W Network ID
Color Network ID
Network ID
Network ID
Network ID
Promo ID from 1965
CBS Eye Background from 1966
Promo ID from 1967
Early 1969
1965–1970[]
B&W Network ID
.jpg "CBS Logo (1965).jpg (109 KB)"){kind=logo}
Network ID
.png "CBS 'In Color' (1965).png (313 KB)")
Network ID
VHS Network ID
Color Network ID
Rare Version
1969[]
Promo ID
1970–1971[]
B&W Network ID
Network ID
Network ID
Network ID
Network ID
Promo ID
Network ID
Rare Version
Network ID
Network ID
Network ID
Network ID
Network ID
We've Got it All Together #1 (1970)
We've Got it All Together #2 (1970)
The main slogan used by CBS on the 1970-1971 season was We've Got it All Together; however, before the season began, CBS also used the slogan We're Putting It All Together, and during the season, it also used the slogan It's All Together Now.
1971–1972[]
B&W Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Where the Good Times Are" #1 (1971)
Where the Good Times Are" #2 (1971)
Where the Good Times Are" #3 (1971)
Where the Good Times Are" #4 (1971)
Where the Good Times Are" #5 (1971)
.png "CBS WhereTheGoodTimesAre 1971 (Variant6).png (390 KB)")
Where the Good Times Are #6 (1971)
1972 (Unused)[]
.png "Unused CBS Ident (1972).png (824 KB)")
Unused Network ID
1972–1973[]
B&W Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network Telop ID
Promo ID
Promo ID
Network ID
B&W Network ID
Network ID
Network ID
Network ID
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1973–1974[]
B&W Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Promo ID
Network ID
Network ID
Network ID
.png "CBS (1973).png (119 KB)")
Network ID
Promo ID
Network ID
Promo ID
The Best Is Right Here #1 (1973)
The Best Is Right Here #2 (1973)
The Best Is Right Here #3 (1973)
The Best Is Right Here #4 (1973)
The Best Is Right Here #5 (1973)
The Best Is Right Here #6 (1973)
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1974–1975[]
B&W Network ID
Network ID
B&W VHS Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
See the Best... CBS #1 (1974)
See the Best... CBS #2 (1974)
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1975–1976[]
B&W Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
.png "Catch the Brightest Stars (CBS, 1975).png (509 KB)")
Catch the Brightest Stars (1975)
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1976–1977[]
B&W Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Designed by Dolphin Productions New York.
The Hot Ones (1976)
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1977–1978[]
B&W Network ID
Network ID
Promo ID
Network ID
Promo ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
Network ID
NEW For Fall Prime Time 1977-78 (1977)
There's Something in the Air (1977)
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1978–1979[]
Network ID
Network ID
Network ID Telop
Network ID Telop
Promo ID
Promo ID
Turn Us On, We'll Turn You On (1978)
We're Coming On (1979)
1979–1980[]
Network ID
Promo ID
Promo ID
Looking Good (1979)
Music by Karen Snow
Music by Karen Snow
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1980-1981[]
Looking Good Together (1980)
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1981–1982[]
Network ID
Network ID
Promo ID
Network ID
Promo ID
.png "CBS Eye (Cue Heavenly Chorus).png (808 KB)")
Circa 1981 Marketing Bumper
Reach for the Stars (1981)
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1982-1983[]
Great Moments (1982)
Music by Jake Holmes.
Music by Jake Holmes.
1983–1984[]
Network ID
Promo ID
Early 1983
We've Got the Touch (1983)
1984–1985[]
Network ID
Early 1984
1985–1986[]
Network ID
We've Got the Touch (1985)
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1986–1987[]
Network ID
Share the Spirit of CBS (1986)
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1987–1988[]
Network ID
.jpg "CBSpirit (Oh Yes).jpg (19 KB)")
CBS Spirit (1987)
CBS Spirit (1987)
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1988–1989[]
Network ID
Network ID 1988
Network ID
Network ID
Affiliate ID
Television You Can Feel (1988)
|
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1989–1990[]
Network ID
Network ID
Background template used by some CBS affiliates.
Get Ready (1989)
Get Ready (1990) Music by The Temptations.
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1990–1992[]
Network ID
Network ID Telop
Network Legal ID
The Look is CBS (1991)
1992–1995[]
.png "Snapshot 1 (5-25-2017 6-01 AM).png (82 KB)")
Network ID 1
Network ID 2
Network ID Telop
ID used when WJZ-TV switched to CBS in 1995
Promo ID from 1993
It's All Right Here (1993)
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1994–1995[]
Promo ID
1995–1996[]
Network ID
Network ID
Network ID
You're On CBS (1995)
1996–1998[]
Welcome Home (1996-1997) #1
Welcome Home (1996-1997) #2
Welcome Home (1996-1997) #3
Welcome Home (1996-1997) #4
Welcome Home (1996-1997) #5
Welcome Home (1996-1997) #6
Welcome Home For The Holidays (1997)
Welcome Home (1997-1998)
Welcome Home (1997-1998) #2
Welcome Home (1997-1998) #3
Welcome Home (1997-1998) #4
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1998–1999[]
Welcome Home 1 (1998-1999)
Welcome Home 2 (1998-1999)
Welcome Home 3 (1998-1999)
Welcome Home 4 (1998-1999)
Welcome Home 5 (1998-1999)
America's Most Watched Network (1998-1999)
1999–2000[]
The Address is CBS (1999-2000)
The Address is CBS 2 (1999)
The Address is CBS 3 (1999)
The Address is CBS 4 (1999)
We Can Move Mountains (1999)
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2000–2001[]
It's All Here 1 (2000-2001)
It's All Here 2 (2000-2001)
It's All Here 3 (2000-2001)
It's All Here 4 (2000) Designed by REZN8
It's All Here 5 (2000)
It's All Here 6 (2000)
2001–2002[]
America's #1 Network (2001-2002)
It's All Here (2001-2002)
It's All Here (2001-2002) #2
It's All Here (2001-2002) #3
It's All Here (2001-2002) #4
It's All Here (2001-2002) #5
2002–2003[]
2002 fall preview endcap
It's All Here (2002-2003)
It's All Here 2 (2002)
It's All Here 3 (2002)
CBS: America's Most Watched Network (2002)
2003–2004[]
It's All Here (2003-2004)
It's All Here 2 (2003-2004)
It's All Here 3 (2003-2004)
It's All Here 4 (2003)
America's Most Watched Network (2003-2004)
2004–2005[]
It's All Here (2004-2005)
America's Most Watched Network (2004-2005)
2005–2006[]
Everybody's Watching (2005)
Everybody's Watching (2005-2006) #2
2006–2007[]
We Are CBS (2006-2007)
We Are CBS: America's Most Watched Network (2006)
2007–2008[]
We Are CBS (2007-2008)
America's Most Watched Network. (2007-2008)
2008–2009[]
We Are CBS (2008-2009)
2009–2010[]
Only CBS (2009-2010)
America's Most Watched Network. (2009-2010)
2010–2011[]
Only CBS (2010-2011)
2011–2013[]
Only CBS (2011-2013)
2013–2018[]
America's Most Watched Network (2013)
Only CBS (2014-2015)
2018–2020[]
.jpeg "CBS Eyeconic (2019).jpeg (113 KB)")
Eyeconic (2019)
America's Most Watched Network (2019)
2020–present[]
.svg "CBS 2020 (ident).svg (7 KB)")
.png "CBS Survivor (2023).png (732 KB)")
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- ↑ McCabe, Rick (8 October 2020). CBS Unveils Newly Evolved Brand Identity Across All Divisions and Platforms. Business Wire. Retrieved on February 8, 2022.