CBS/Other

1931–1935[]

1935–1938[]

1951–present[]

1952–2021[]

Designer:

Lou Dorfsman
George Lois
Kurt Weihs
Freedman Craw (CBS Didot font)^[1]

Typography:

CBS Didot

Launched:

1952

A tweaked version of Didot became CBS' corporate font in 1952. Freedman Craw designed the CBS Didot font in 1966.

Until 2020, this was still being used as a corporate logo. In 2020, this logo began to be transitioned away from, but CBS Television Distribution kept on using this logo until it became CBS Media Ventures. CBS News' and CBSN's Didot logos were still used on their website, despite their logos being changed, until the end of March 2021. Until January 23, 2022, the Didot font was still used by the latter. It's still used inside the studios of the former, as well as CBS EYE Productions.

1981–2016 (CBS Sports version)[]

Designer:

Unknown

Typography:

Handel Gothic (modified)

Launched:

September 1981

1992–2007[]

Designer:

Pittard Sullivan

Typography:

Helvetica Bold (Modified)

Launched:

September 1992

2001–2002[]

Designer:

Unknown

Typography:

Microgramma Light

Launched:

September 2001

2007–2010[]

Designer:

Unknown

Typography:

Infinity Bold

Launched:

September 2007

2010–2011[]

Designer:

Unknown

Typography:

Helvetica Neue Bold

Launched:

September 2010

2011–2015[]

Designer:

Unknown

Typography:

Proxima Nova Black

Launched:

September 2011

2015–2020[]

Designer:

Unknown

Typography:

Gotham Bold

Launched:

September 2015

2015 (Television Academy version)[]

Designer:

Unknown

Typography:

Nexa Black

Launched:

February 2015

2016–2017 (TV Academy Annual Report)[]

Designer:

Unknown

Typography:

Nobel

Launched:

February 2016

2017–2018 (TV Academy Annual Report)[]

Designer:

Unknown

Typography:

Proxima Nova

Launched:

February 2017

2017 (Young Sheldon version)[]

Designer:

Unknown

Typography:

American Typewriter

Launched:

September 2017

2018–2020[]

Designer:

Sibling Rivalry Studio

Typography:

Garage Gothic

Launched:

September 2018

2020–present[]

Designer:

Gretel (brand)
Antfood (sonic branding)

Typography:

TT Norms Pro (logo; on-air)

Launched:

October 8, 2020^[2]

In October 2020, CBS changed its wordmark (along with the brand's Didot font) to TT Norms Pro. The new brand was done by New York-based Gretel. A five-note audio logo, set to the cadence of the phrase "This is CBS," was done by Antfood. CBS News, CBS Television Stations (now CBS News and Stations), CBS Audio and CBS Sports also updated their wordmarks; CBS Television Studios' name was changed to simply CBS Studios; CBS Television Distribution was renamed to CBS Media Ventures; and CBS Television City became simply Television City (due to divesting itself away from the network). The new wordmark is relatively similar to the 2015 one.

Wordmarks[]

References[]

↑ https://www.logohistories.com/p/cbs-logo-william-golden-lou-dorfsman-history
↑ McCabe, Rick (8 October 2020). CBS Unveils Newly Evolved Brand Identity Across All Divisions and Platforms. Business Wire. Retrieved on February 8, 2022.

V • T • E

Paramount

Part of National Amusements

Home entertainment:
CBS Home Entertainment (CBS Blu-ray | CBS DVD) | Comedy Central Home Entertainment | Paramount Home Entertainment | Paramount Presents

Other channels: Aapka Colors² | CBS Sports Network

V • T • E

Chilevisión

Part of Paramount

Other resources:
Mi CHV | Chilevisión Música | Chilevisión Live | Chilevisión Deportes

Notes:
¹Owned by Universidad de Chile (former owners of CHV), operating as a secondary channel.
²Local stations until 1993.
³Local version of The Voice, previously made by competitor Canal 13, under current license of ITV Studios.
⁴Under license of Fremantle.
⁵Under license of Venevisión.
⁶Under license of Cartoon Network (WarnerMedia).
⁷Local version of the game show The Alphabet Game.
⁸Co-production with Iguana Producciones.
⁹Under the licence of TVE.
¹⁰Under licence of Telefe.
¹¹Local version of the Big Brother program, currently licensed by Banijay.
¹²Alongside all the members of Anatel.
¹³Under online availability.

V • T • E

Telefe

Part of Paramount

Former channels & assets
Canal 7 Jujuy | Canal 11 Lapacho | Canal 13 Rio Grande | Radio Continental

Defunct channels
Red de Noticias

V • T • E

Paramount Networks UK & Australia

Part of Paramount

Nickelodeon:
UK & Ireland (Nicktoons | Nick Jr. | Nick Jr. Too)
Australia & New Zealand (Nick Jr. | NickMusic)

Comedy Central:
UK & Ireland² (Extra) | Australia & New Zealand

Other channels:
UK & Ireland:³ True Crime (Xtra) | Legend (Xtra)
Australia: CMT

Production companies:
United Kingdom: VIS UK
Australia: Network 10 Productions | 10 Peach Productions | 10 Bold Productions

Digital assets:
Paramount+⁴
United Kingdom: My5 | 5Prizes | Watch Free UK | True Crime UK
Australia: 10 Play | 10 Speaks

Other assets:
United Kingdom: (Milkshake! | 5 News)
Australia: (10 News First | 10 Sport | 10 Intensify)

V • T • E

10 News First

Part of Network 10

Television News Stations
Sydney | Queensland | Melbourne | Adelaide | Perth

Midday | The Project | The Sunday Project

Upcoming
Late

¹Under license from Direct Group.
²Joint venture with Sky Group.
³Joint venture with AMC Networks International.
⁴Managed by Paramount Streaming.
⁵Joint venture with Travlr

V • T • E

Viacom18

Part of TV18 (Reliance Industries Limited) and Paramount

Indian television channels:

Hindi: Entertainment: Colors ^HD and Colors Rishtey | Movies: Colors Cineplex ^HD, Colors Cineplex Superhits and Colors Cineplex Bollywood | Kids: Nickelodeon and Nickelodeon Sonic | Youth entertainment: MTV ^HD | Music: MTV Beats ^HD

English: Entertainment: Colors Infinity ^HD and Comedy Central ^HD | Music: VH1 ^HD | Kids: Nickelodeon HD+ and Nick Jr.

Sports: Sports18 1 ^HD | Sports18 Khel

Regional languages: Kannada: Colors Kannada ^HD, Colors Super and Colors Kannada Cinema | Bangla: Colors Bangla ^HD and Colors Bangla Cinema | Marathi: Colors Marathi ^HD | Tamil: Colors Tamil ^HD | Odia: Colors Odia | Gujarati: Colors Gujarati and Colors Gujarati Cinema

International channels:
United States: Aapka Colors ^HD

Defunct: TeenNick (programming block on Nick Jr.)

Upcoming channels: Bhojpuri: Rishtey Bhojpuri | Marathi: Colors Marathi Cinema

Video-on-demand: Voot (Voot Kids | Voot Select)
Film production: Viacom18 Motion Pictures
Television production: Viacom18 Studios
Digital content arm: Tipping Point Viacom18
Merchandise: Viacom18 Consumer Products
Live events: Viacom18 Integrated Network Solutions

Notes:
¹Joint venture with BeIN Media Group
²Co-owned with TV18
³Co-owned with NBCUniversal
⁵Co-owned with 20th Century Fox
⁶12.5% stake co-owned with Warner Bros. Discovery, the remaining 75% stake is owned by Nexstar Media Group.
⁷Joint-venture with Weigel Broadcasting
⁸Co-owned with Seoul Broadcasting System
⁹Co-owned with Corus Entertainment
¹⁰Co-owned with 1+1 Media
¹¹Co-owned with RTL Group
¹²Joint venture with AMC Networks International
¹³Joint venture with BBC
¹⁴Joint venture with Marvel Comics
¹⁵Co-owned with Grupo Abril from 1990 to 2009
¹⁶Co-owned with Viva Entertainment
¹⁷Joint venture with Hubbard Broadcasting
¹⁸Co-owned with Solar Entertainment
¹⁹51% owned by Westinghouse Broadcasting
²⁰Co-owned with Metro-Goldwyn-Mayer
²¹Joint venture with RTL Group
²²Co-owned with ABC
²³Joint venture with Comcast
²⁴Co-owned with Viaplay Group
²⁵Co-owned with CH Media

CBS/Other

1931–1935[]

1935–1938[]

1951–present[]

1952–2021[]

1981–2016 (CBS Sports version)[]

1992–2007[]

2001–2002[]

2007–2010[]

2010–2011[]

2011–2015[]

2015–2020[]

2015 (Television Academy version)[]

2016–2017 (TV Academy Annual Report)[]

2017–2018 (TV Academy Annual Report)[]

2017 (Young Sheldon version)[]

2018–2020[]

2020–present[]

Wordmarks[]

References[]

Fan Feed