Cadbury

1824–1866	1866	1866–1879	1876–1905	1900	1900–1955	1910–1921
1921–1960	1960–1985	1985–2011	1960–1985	1985–2021	2003–2021 (primary), 2021–present (secondary)	2020–present

Cadbury's (first era)

1824–1866

1866

1866–1879

1876–1905

1900

Cadbury (first era)

1900–1955

SVG NEEDED

In 1905, William Cadbury commissioned the first Cadbury logo. He was in Paris at the time and chose Georges Auriol to create the design.

The logo was an image of a stylised cocoa tree interwoven with the Cadbury name. Registered in 1911, it was used on presentation boxes, catalogues, tableware and promotional items, and imprinted onto the aluminium foil that was used to wrap moulded chocolate bars. Although not recognised much today, it was used consistently from 1911–1939 and again after the Second World War.

Cadbury's (second era)

1910–1921

LOGO MISSING

1921–1960

SVG NEEDED

The Cadbury script logo, based on the signature of William Cadbury, appeared first on the transport fleet in 1921. It was quite fussy to start with and has been simplified over the years. It wasn’t until 1952 that it was used across major brands.

1960–1985

SVG NEEDED

Print version

1985–2011

SVG NEEDED

Cadbury (second era)

1960–1985

SVG NEEDED

1985–2021

Variation used in the 2000s on Curly Wurly, Freddo, Fudge and Chomp

Logo used on "Cadbury Land" products

2003–2021 (primary), 2021–present (secondary)

Gold version

Tan version

'Cadbury Swirl' (2003–2010)

Alternate version (2010–present)

2020–present

Designer:  Rob Clarke and Bulletproof

Typography:  Custom

Launched:  2020

A new, more contemporary wordmark, designed by Rob Clarke alongside Bulletproof, first debuted in Australia in April 2020. It was followed by Malaysia and South Africa later in the year. In the United Kingdom and Ireland, it was first seen used on 1 May 2020 before being fully launched in early 2021, with Cadbury gradually rolling out the new logo on packaging.

Flat version

Purple version

200th anniversary logo, 2024